Entries by Admin Ijcsrr

Economic Aspects of the Essence of Sustainable Marketing

Sustainable marketing is a strategic approach that combines the economic objectives of businesses with responsibility towards society and the environment. It promotes long-term value creation through ethical business practices, efficient resource management, and the development of trust between companies and consumers. In the context of the modern economy, sustainable marketing has become an essential factor […]

English Major Students’ Perceptions of the Effectiveness and Usability of ChatGPT in Learning English Writing Skills

The rapid development of artificial intelligence has created new opportunities for English language learning, particularly in the development of writing skills. In EFL contexts, ChatGPT has increasingly been used by students to generate ideas, revise drafts, improve language accuracy, and receive immediate writing support. This study investigates English major students’ perceptions of the effectiveness and […]

The Role of Competitive Advantage in Mediating the Causal Relationship Between Business Innovation, Entrepreneurial Orientation, And MSME Performance

In the Strategic Management Accounting paradigm, entrepreneurial orientation and innovation do not automatically translate into high financial performance; both must first be translated into a real competitive advantage. Management accounting validates this advantage by comparing competitor accounting—evaluating whether innovation has successfully positioned the MSME’s cost structure lower than competitors’ (cost leadership) or created unique value […]

Roasting-Assisted Beneficiation of Magnetite–Apatite Ores: Phase Transformations, Phosphorus Partition, And Selective Recovery

Magnetite–apatite ores constitute important resources of both iron and phosphorus but remain challenging to beneficiate because phosphorus-bearing phases commonly occur as finely disseminated apatite, interstitial aggregates, hydrothermal overgrowths, and complex grain-boundary intergrowths within iron oxide matrices. Roasting-assisted beneficiation has emerged as a promising strategy for modifying iron mineralogy, enhancing magnetic susceptibility, improving mineral liberation, and […]

Effect of Childhood Sexual Abuse on the Sexual Behaviour of Victims Among Undergraduates of the University of Port Harcourt, Nigeria

Background: Childhood sexual abuse (CSA) is a major public health problem with long-term consequences on sexual and psychological well-being. Evidence suggests that CSA may influence later sexual behaviors, increasing vulnerability to risky sexual practices in adulthood. Objective: This study assessed the effect of childhood sexual abuse on the sexual behaviour of victims among undergraduates of […]

Effect of Essential Oil-based Teat Spray for Improvement of Teat Health in Dairy Cows

This study aimed to evaluate the efficacy of essential oil–based teat spray formulations in improving teat skin and teat end condition in dairy cows affected with subclinical mastitis. The experiment was conducted for 90 days at Gorakshan Sabha, Dhantoli, Nagpur. A total of 71 mid-lactating cows were screened using the Modified California Mastitis Test (MCMT), […]

Qualitative Study of Household Contacts’ Perceptions of Barriers to Pulmonary Tuberculosis Transmission in the Kedaton Community Health Center Work Area, Bandar Lampung, Indonesia

Pulmonary Tuberculosis (TB) remains a public health problem due to the high potential for transmission to family members living in the same house as the sufferer. Although various health education has been provided, transmission prevention behavior has not been carried out optimally and continuously. This study aims to examine the perception of barriers in household […]

Artificial Intelligence and Human Capital in The Context of Economic Security and Sustainable Development of Tourism

In the context of increasing global economic instability, accelerated digitalization and increased security requirements, the tourism industry is faced with the need for a radical transformation of management models and the focus of this study is the interaction between intelligent technologies and human capital in the context of risk management, security and organizational resilience. For […]

Community Structure and Seasonal Dynamics of Wetland Birds in a Tropical Inland Wetland, Kilpathi Lake, Vriddhachalam, Tamil Nadu, India

Wetland ecosystems play a critical role in supporting avian biodiversity, particularly in tropical regions. The present study evaluates the diversity, habitat selection and seasonal dynamics of wetland bird communities in Kilpathi Lake, Tamil Nadu, India, over a six-month period from September 2025 to February 2026. Standard ornithological survey techniques, including point count and line transect […]