Prioritizing Indian E-Wallets Through the Analytic Hierarchy Process
This study develops an Analytic Hierarchy Process framework for prioritizing online e-wallets in India. The framework evaluates competing criteria, including security, ease of use, transaction costs, service reliability, and merchant acceptance. E-wallet selection is organized hierarchically around the overall goal, evaluation criteria, and alternative platforms. Pairwise comparisons are used to determine criterion weights and rank […]
