Transition From Free Bags to Eco-Friendly Alternatives: Economics, Greenwashing and Consumer Behavior in Veracruz, Mexico
The replacement of free plastic bags with alternatives marketed as eco-friendly has transformed the economic and environmental relationships between businesses and consumers; however, charging for bags does not necessarily imply an effective reduction in their consumption and can encourage greenwashing strategies when environmental claims lack verifiable support. The objective of this research was to analyze […]
