Factors Affecting Customer Satisfaction Towards Lоgistics Service Quality in Ba Ria – Vung Tau, Vietnam
This study investigates the factors influencing customer satisfaction with logistics service quality in Ba Ria – Vung Tau, Vietnam using the SERVPERF model. Data were collected from 250 enterprises and analyzed using Cronbach’s Alpha, Exploratory Factor Analysis, Pearson correlation, and multiple regression. The results confirm that responsiveness, assurance, and tangibles have significant positive effects on […]
