The Role of Competitive Advantage in Mediating the Causal Relationship Between Business Innovation, Entrepreneurial Orientation, And MSME Performance
In the Strategic Management Accounting paradigm, entrepreneurial orientation and innovation do not automatically translate into high financial performance; both must first be translated into a real competitive advantage. Management accounting validates this advantage by comparing competitor accounting—evaluating whether innovation has successfully positioned the MSME’s cost structure lower than competitors’ (cost leadership) or created unique value […]
