Assessing Consumer Perceptions and Intentions Toward Plant-Based Meat: Scale Development and Exploration
This paper introduces a comprehensive multidimensional scale designed to assess consumer perceptions and intentions regarding plant-based meat (PBM) products. In light of the global shift toward sustainable food choices, this study addresses the need for a holistic instrument to gauge various facets of PBM adoption. The scale comprises five core dimensions: (1) Perceived Benefits of […]
