AI-Driven Digital Marketing in Higher Education: A Bibliometric Analysis of College Choice Intention Research, 2022–2026

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This study maps the intellectual structure of research on AI-driven digital marketing in higher education and its relationship to college choice intention, where the literatures on AI acceptance and student recruitment have developed separately. Methodology A bibliometric analysis of 430 Scopus-indexed articles (2022–2026) was conducted in VOS viewer. A three-block Boolean search combined digital marketing, artificial intelligence, higher education and college choice constructs, analysed through network, overlay and density visualisations. Findings Output grew from 11 articles in 2022 to 197 in 2025, with 76.28 per cent of the corpus appearing in the final two years. Social Sciences (36.5%) and Computer Science (17.3%) dominate. “Artificial intelligence”, “behavioural intention” and “technology acceptance model” form the conceptual core, whereas enrolment intention, student recruitment and digital trust remain peripheral. China leads output (24.4%), indicating a shift in knowledge production towards Asia and the Middle East. Research limitations Reliance on a single database and on English-language articles may under-represent developments first reported in conference proceedings. Practical implications: Institutions should evaluate chatbots, generative content and virtual tours by their effect on perceived authenticity and trust rather than engagement alone. This is the first study to map digital promotion, artificial intelligence and college choice intention within a single corpus covering the generative AI era, proposing a four-layer framework linking technology quality, information quality, psychological response and behavioural outcomes​.

Performance and Thermo-Physiological Responses to Heat Tolerance Coefficient of Sheep Offered Diets Supplemented with Lemon Seed Powder in Tropical Humid Zone of Nigeria

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The study was carried out to determine the effect of dietary supplementation with lemon seed powder on growth, nutrient digestibility, blood indices with thermo-physiological parameters, heat stress and heat tolerances co-efficient of West African dwarf sheep. Two hundred West African dwarf male sheep aged etween 7 and 8 months old with initial average live body weight of 7.00 ± 0.15kg were used for the study. They were randomly allotted to four dietary treatments with fifty sheep per treatment in a completely randomized design. The prepared experimental diets that were offered to sheep comprised TD1 (60% guinea grass with 40% formulated diet that contained no lemon seed powder as control group), TD2 (60% guinea grass with 40% formulated diet that contained 0.50% lemon seed powder), TD3 (60% guinea grass with 40% formulated diet that contained 1.00% lemon seed powder) and TD4 (60% guinea grass with 40% formulated diet that contained 1.50% lemon seed powder). All parameters obtained in the study were subjected to one-way analyses of variance (ANOVA). Results showed that feed conversion ratio (4.28), digestibility of ether extract (70.13%), faecal with urinary nitrogen output (4.05 and 1.87g/day), total nitrogen output (5.92g/day), cholesterol (64.01mg/dl), creatinine (1.03mg/dl), urea (11.96mg/dl), relative humidity (morning 95.92%, midday 60.73%  & evening 90.73%), rectal temperature (morning 38.70 0C, midday 39.76 0C & evening 38.960C), respiratory rate (morning 24.36 breaths/min, midday 25.43 breaths/min & evening 24.73 breaths/min), heart rate  (morning 83.92 beats/min, midday 89.71 beats/min  & evening 80.23 beats/min), skin surface (morning 29.01 0C, midday 32.46 0C  & evening  30.670C), temperature humidity index (morning 73. 37, midday 80.94 & evening 73.33), black globe humidity index (morning 75.48, midday 79.82 & evening 77.34) and heat stress index (morning 79.55, midday 82.70 & evening 75.77) were significantly (p<0.05) higher in diet TD1 than diets TD2, TD3 and TD4. Sheep on diet TD4 were significantly (p<0.05) increased in daily feed intake (264.32g/day), final body weight (13.52kg), total with daily weight gain  6.39kg and 71.00g), digestibility of dry matter(71.02%), crude protein (72.04%), crude fiber  (70.41%), ash (67.14%), nitrogen free extract(70.76%), neutral and acid detergent fiber (68.16 and 60.37%), nitrogen intake (14.06g/day), nitrogen balance (9.82g/day), nitrogen retention % intake (69.84%), packed cell volume (28.07%), haemoglobin (10.47g/dl), red blood cell (9.63 x106/ml), mean corpuscular value (34.37fl), mean corpuscular haemoglobin (10.46pg), mean corpuscular haemoglobin concentration (32.75%), white blood cell (11.02 x106/ml) lymphocytes (62.18%), neutrophils (32.87%), total protein (8.01g/dl), albumin (4.16g/dl), glucose (70.02 mg/dl), Benezra heat tolerance co-efficient (morning 1.86, midday 1.86, & evening 1.83), Iberia heat tolerance co-efficient (morning 135.10, midday 121.20  & evening 140.80), Rhoad heat tolerance index (morning 128.64 & evening 134.53), Singh physiological response index (morning 0.93, midday 0.94 & evening 0.92) and Davis heat tolerance coefficient (morning 0.90, midday 0.90, & evening 0.90) than those on other diets. Meanwhile, no significant differences (p>0.05) were found in initial body weight, nitrogen retained in gram per day, eosinophils, monocytes, basophils, globulin, triglycerides, dry bulb temperature, dew point temperature, black globe temperature, sweating rate, and midday Rhoad heat tolerance co-efficient index. It can be concluded that diets TD3 and TD4 that contained 1.00% and 1.50% lemon-seed powder improved performance, boost immunity and heat tolerance co-efficient with reduced heat stress in sheep.

Optimizing Financial Performance: Evidence from Capital Structure, Firm Size, and Liquidity Dynamics

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The objective of this study is to ascertain the impact of capital structure (DER), firm size (Ln Size), and liquidity (CR) on financial performance (ROA) among companies in the metals and other minerals sub-industry listed on the Indonesia Stock Exchange during the 2020–2024 period. The present study employs an explanatory survey design, utilizing quantitative secondary data. The population of this study consists of companies in the metals and other minerals sub-industry that are listed on the Indonesia Stock Exchange from 2020 to 2024. The purposive sampling method was employed to select the sample, resulting in the acquisition of data from 6 companies and 30 data points, encompassing a five-year observation period. The analytical methods employed encompassed descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The findings of the research indicate that the capital structure exerts a partial influence on financial performance. Furthermore, the study demonstrates that firm size does not have a significant impact on financial performance, and liquidity does not affect financial performance. Concurrently, the capital structure, the size of the firm, and liquidity have been demonstrated to exert a simultaneous influence on financial performance.

Prioritizing Indian E-Wallets Through the Analytic Hierarchy Process

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This study develops an Analytic Hierarchy Process framework for prioritizing online e-wallets in India. The framework evaluates competing criteria, including security, ease of use, transaction costs, service reliability, and merchant acceptance. E-wallet selection is organized hierarchically around the overall goal, evaluation criteria, and alternative platforms. Pairwise comparisons are used to determine criterion weights and rank the selected e-wallets, while consistency analysis assesses the reliability of the judgments. The proposed framework offers a systematic approach for comparing digital payment platforms, supporting informed consumer choices and helping fintech providers improve security, service quality, and user satisfaction. criteria weights and the final ranking of alternatives is PhonePe > Google Pay > Paytm > Amazon Pay > MobiKwik.

Discourse Deixis in Vietnamese Online News Headlines: Pragmatic Strategies and Ethical Implications

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The proliferation of digital news platforms and engagement-driven algorithms has fundamentally restructured standard journalistic routines. Consequently, the rapid influx of information and intense competition for audience attention have transformed news headlines from simple summary labels into strategic discourse products. This study investigates the pragmatic deployment and functions of discourse deixis in modern Vietnamese online news headlines. Focusing on how deictic signals operate as cognitive guidance tools and triggers for reader curiosity, the research examines the functional balance between communicative engagement and journalistic ethics. Adopted within a framework of corpus-assisted discourse-pragmatic analysis supplemented by descriptive statistics, the study analyzed a corpus of 300 online headlines sampled across four major Vietnamese news outlets (VnExpress, Tuoi Tre Online, Dan Tri, Znews) published between 2024 and 2026.

The findings indicate that forward-pointing cataphora relying on masked referents constitutes the most prevalent strategy (42.3%, n=127), followed by interrogative framing (28.0%, n=84), direct address structures (15.3%, n=46), and dramatized temporal/spatial deixis (14.3%, n=43). While these strategies appear pragmatically designed to induce curiosity and lower friction for audience attention, the excessive reliance on artificial information gaps presents notable ethical challenges, including potential user deception and long-term public trust erosion. The study proposes a conceptual model of headline curiosity-gap construction alongside editorial principles, such as “Cognitive Balance” and “Transparent Deixis,” to inform responsible headline composition in digital newsrooms.

The Korean Wave in India: Exploring Cultural Influence through OTT Platforms (Fashion, Beauty& Skincare, Food)

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This study examines the role in promoting Korean culture and influencing young youth through OTT platforms like Amazon prime video, Netflix, and YouTube which have significantly altered how people consume media and made it simpler for viewers to obtain content from around the globe. Not only in India but among other overseas entertainment channels, Korean content including K-dramas, K-pop movies, and reality show, has grown immensely popular among Indian youth, and has simultaneously influenced their cultural preferences, lifestyle choices, beauty- trends, and language interest. It also emphasizes the market and industry reports highlighting the growth of OTT platforms, revenue generation, and market flow. However, social media helps in cross-cultural communication and influence among younger audiences in India. Research on long – term social cultural effect of Korean influence on Indian society is still limited. The study concludes that the OTT platforms have become significant mediators of cultural globalization and growing Korean market expansion in India. It also encourages cross cultural exchange and blending between Indian and Korean cultures. Future research should focus on the long-term repercussions of these cultural shifts.

Comparative Study of the Liquid Drop and Collective Models for Nuclear Binding and Low-Energy Structural Properties of Selected Nuclei

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This study comparatively evaluates the applicability of the liquid drop and collective nuclear models in describing the energy and structural properties of four selected even–even nuclei, ¹⁵²Sm, ¹⁶⁸Er, ¹³²Sn, and ²⁰⁸Pb. The nuclei were deliberately selected to represent two contrasting structural regimes: deformed, collective systems and nearly spherical, closed-shell systems. The study is a review-based comparative analysis supported by numerical evaluation and validation against published nuclear data. For the liquid-drop description, nuclear binding is considered through the semi-empirical mass-formula framework, including volume, surface, Coulomb, asymmetry, and pairing contributions. The collective description is assessed through low-lying excitation energies, rotational-band systematics, the ratio R₄/₂ = E(4₁⁺)/E(2₁⁺), and the quadrupole deformation parameter β₂. Binding-energy information was taken from the AME2020 evaluation, while level-structure information was drawn from ENSDF/NNDC and IAEA nuclear-data resources. The analyzed values give B/A of 8.24, 8.13, 8.36, and 7.87 MeV for ¹⁵²Sm, ¹⁶⁸Er, ¹³²Sn, and ²⁰⁸Pb, respectively. The corresponding E(2₁⁺) values are 121.8, 79.8, 4041, and 4085 keV, while β₂ is 0.30, 0.34, approximately zero, and approximately zero. The results show that the liquid-drop framework is effective for global binding-energy trends, whereas the collective model provides a more appropriate description of low-energy rotational behavior and deformation in ¹⁵²Sm and ¹⁶⁸Er. Neither framework alone describes all observed features; closed-shell effects require explicit microscopic treatment.

Seanova (Sea Organic Value Innovation) As a Resource Recovery Innovation for Enabling Responsible Food Production: A Case Study in PLN Indonesia Power UBP Adipala

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Irresponsible food production generates organic waste and greenhouse gas emissions that damage the environment, yet resources with potential value are often left unused, particularly Sea organic residue produced from industrial cooling water operations. Research specifically examining how such Sea organic waste can be converted into recovered resources within a responsible food production framework remains limited. This study aims to analyze the mechanism of Seanova, an innovation that transforms Sea organic resources into recovered resources supporting a more responsible food production system. A qualitative method with a case study approach was employed, using secondary data from internal company reports and relevant literature, analyzed descriptively. The results show that Sea biota waste generated from the pump system reached an average of 312 kilograms per year, with a potential emission reduction of 435.7 kilograms of carbon dioxide equivalent per year when properly managed. Monitoring data recorded a total residue of 218 kilograms over an eight-month period. Fish products were found to contribute the highest food loss and waste percentage among animal-based commodities in the region. The processed Sea residue was found to contain minerals suitable as poultry feed ingredients. These findings indicate that Seanova contributes to waste reduction, resource value recovery, and the strengthening of a more sustainable local food production system.

Exercise During Chemotherapy in Colorectal Cancer: A Systematic Review

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This study investigates the effects of structured exercise on treatment tolerance, physical function, and frailty-related outcomes in adults with colorectal cancer (CRC) receiving chemotherapy, with separate appraisal for older patients to evaluate its potential to support safe and effective treatment delivery. Using a Systematic Review methodology, this study synthesized research published between January 2021 and March 2026 from PubMed, Taylor & Francis Online, and SAGE Journals searched (1 May–1 June 2026). Data were analyzed using a narrative synthesis approach, focusing on tolerance, function, fatigue, frailty, quality of life, adherence, and safety, with bias assessed via RoB 2 and ROBINS-I. The findings indicate that of 701 studies screened, 7 reports (5 cohorts) were eligible, with no serious exercise-related adverse events. A geriatric intervention with supervised physiotherapy showed higher chemotherapy completion than usual care (45% vs 28%, p=0.037), though not isolated from concurrent nutritional therapy and medication review. Unsupervised home-based resistance training did not improve relative dose intensity, while function improved most consistently with supervised or progressive resistance programs. Unlike previous review studies, this research integrates tolerance, function, frailty, and safety outcomes into a unified narrative framework specific to the CRC chemotherapy population. The study concludes that structured exercise appears feasible and may preserve physical function, though its independent contribution to treatment tolerance remains undetermined and frailty-specific evidence is limited to one geriatric cohort. Additionally, further research is required to compare exercise delivery models using adequately powered trials and standardized frailty/tolerance measures.

An Empirical Study on High-Quality Development of Vietnam’s Tourism Management Empowered by Chinese Language Services

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With the deepening of economic, trade, cultural and tourism cooperation between China and Vietnam, China has remained the largest source of inbound tourists for Vietnam for consecutive years. Chinese language service capacity has become one of the core elements for the upgrading of Vietnam’s tourism management system. To explore the internal correlation between Chinese language services and the high-quality development of Vietnam’s tourism management, this study adopts questionnaire survey, interview and statistical analysis methods. Taking 320 tourism enterprises, 450 tourism practitioners and 600 Chinese inbound tourists in four core tourist cities of Vietnam (Hanoi, Da Nang, Nha Trang and Ho Chi Minh City) as research samples, this paper systematically analyzes the current situation, existing problems and optimization paths of Chinese language services in Vietnam’s tourism industry. The research results indicate that the coverage rate of Chinese language services in Vietnam’s tourism industry reaches 78.4%, while the qualified rate of professional Chinese language services is only 42.6%. The Chinese proficiency of tourism practitioners, specialized competence in Chinese cultural and tourism services, supporting facilities for bilingual services, and Chinese language service management mechanisms significantly positively influence the travel experience and revisit intention of Chinese tourists (P<0.05). At present, Vietnam’s tourism management faces core challenges including structural shortage of professional Chinese talents, absence of standardized Chinese language service systems, insufficient integration of cultural tourism and language services, and lagging digital Chinese language services. Based on the theories of language economics and service quality management, this study proposes optimization strategies from five dimensions: talent cultivation, standard construction, facility upgrading, mechanism improvement and digital empowerment. The findings aim to improve the language service and management system of Vietnam’s tourism industry, enhance the quality of cross-border cultural and tourism services between China and Vietnam, facilitate the standardized, international and high-quality development of Vietnam’s tourism industry, and provide theoretical references and practical implications for the integrated development of cross-border cultural tourism between the two countries.