Articles

The Korean Wave in India: Exploring Cultural Influence through OTT Platforms (Fashion, Beauty& Skincare, Food)

/0 Comments/in /by

This study examines the role in promoting Korean culture and influencing young youth through OTT platforms like Amazon prime video, Netflix, and YouTube which have significantly altered how people consume media and made it simpler for viewers to obtain content from around the globe. Not only in India but among other overseas entertainment channels, Korean content including K-dramas, K-pop movies, and reality show, has grown immensely popular among Indian youth, and has simultaneously influenced their cultural preferences, lifestyle choices, beauty- trends, and language interest. It also emphasizes the market and industry reports highlighting the growth of OTT platforms, revenue generation, and market flow. However, social media helps in cross-cultural communication and influence among younger audiences in India. Research on long – term social cultural effect of Korean influence on Indian society is still limited. The study concludes that the OTT platforms have become significant mediators of cultural globalization and growing Korean market expansion in India. It also encourages cross cultural exchange and blending between Indian and Korean cultures. Future research should focus on the long-term repercussions of these cultural shifts.

Effect of Health Education Vis Digital Media during COVID-19 Pandemic in India

/in /by

Objective: The main purpose of the study to evaluate effect of digital media education by various medical professionals to population who are frightened and misinformed during lock down.
Methods: This was an observational data collection survey study by using digital media. Any patients who are habituated to use social media or having system like android mobile or a computer to be connected digitally and also confused or misguided regarding COVID-19 pandemic and look forwards for a guidance from medical experts were included in this study. A verbal questionnaire were used to understand the need of the patients followed by a short intensive yet public friendly lectures by various medical professionals and at the end another verbal questionary used to understand the effect of the lecture.
Results: Total 1000 participants were evaluated in this study. Table 1 depicted the participants’ demographic characteristics. The average mean age of the participants were 37.8 ± 18.6 years. 43% of the participants were male and rest 57% were female. 21% patients were having smoking history. Majority of co-morbidity among the participants were diabetes (74%), followed by dyslipidemis (51%) and hypertension (48%). he mean PSS score for the 1000 participants was 18.6 ± 4.9, indicating moderate perceived stress in the month prior to the interview. Participants indicated negative impacts (either mild, moderate, or severe) of COVID-19 related mental issues like concern for health, difficulties of concentration, concern on hygienic parameters, change in living environment and as well as depressive thoughts. Before the initiation of lectures and post lectures, there was a significant statistical difference in the knowledge of COVID-19 among the study participants.
Conclusion: A combines effort by multiple consultants on distant digital platform is useful in not only helping population getting the right education during pandemic but also help them to fight against removing negative thoughts and implementing positive ones.