Articles

Exploring Expressive Illocutionary Acts in YouTube Comments on Olivia Rodrigo’s Music Video

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This research examines expressive illocutionary acts found in the comment section of Olivia Rodrigo’s “Drivers License” music video on YouTube. It aims to identify the types and functions of expressive acts using Searle and Vanderveken’s (1985) classification and Leech’s (1983) framework. A descriptive qualitative method was employed, with data consisting of 60 selected comments obtained through purposive sampling. The data were analyzed through coding, categorization, and interpretation.

The findings reveal six types of expressive illocutionary acts: thanking, congratulating, praising, sorrowing, blaming, and boasting. In terms of function, three categories were identified: convivial, collaborative, and conflictive. Convivial functions were dominant, indicating that users tend to express positive emotions and maintain social interaction in digital communication.

Marketing Communication and Use Intention in Cultural Facilities: Evidence from Jakarta Arts Building

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This study examines the effect of marketing communication on use intention in cultural facilities, focusing on the Jakarta Arts Building as a case study. The research is based on the assumption that marketing communication in cultural facilities functions not only to disseminate information but also to build positive perceptions, strengthen institutional appeal, and encourage audience engagement. A quantitative approach with an explanatory survey design was employed. Data were collected through structured questionnaires distributed to 119 respondents who had previously used or rented the Jakarta Arts Building, and were analyzed using simple linear regression. The results show that marketing communication has a positive and significant effect on use intention, with a significance value of 0.000 and a regression coefficient of 0.349. The R Square value of 0.489 indicates that 48.9% of the variation in use intention can be explained by marketing communication, while the remaining 51.1% is influenced by other factors outside the model. These findings confirm that marketing communication is a strategic factor in increasing the intention to use cultural facilities, particularly through clear promotional information, attractive messages, intensive digital communication, social media use, and the development of a positive institutional image.

Redesigning Digital Photographic Assets to Optimize Website Presentation at the Faculty of Art and Design Education, Universitas Pendidikan Indonesia

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The rapid development of digital communication technologies requires higher education institutions to present professional, informative, and visually representative media particularly through institutional websites, which serve as the primary public interface. Preliminary observations indicate that photographic assets displayed on the website of the Faculty of Art and Design Education (FPSD) at Universitas Pendidikan Indonesia have not met aesthetic and communicative standards. The majority of images consist of low-quality documentation with minimal digital processing and limited adherence to visual communication and photojournalistic principles, resulting in insufficient representation of institutional identity. This study aims to redesign photographic assets to optimize the visual performance of the FPSD website using a Design Thinking methodology. The research process included the stages of empathize, define, ideate, prototype, and test, conducted through website observation, interviews, surveys, and visual quality assessments. Findings reveal that 78.1% of respondents expressed the need for professional-standard photographic production. The prototyping stage produced redesigned photographic assets that fulfilled technical photography standards, visual branding principles, and institutional communication needs. Prototype evaluation demonstrated significant improvements in aesthetic quality, communication effectiveness, and user experience within website display. The study concludes that enhancing photographic assets results not only in better visual aesthetics but also strengthens institutional credibility, professionalism, and authenticity of academic information. Practical implications emphasize the importance of establishing structured guidelines and standardized procedures for documentation and visual asset management in art and design education environments.

Examining Development Project Selection Difficulties in Digital Communication Companies: A Root Cause Analysis

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ABC, a leading company in communications technology, is facing challenges in developing a fair and unbiased process for selecting new ventures amid an increasing number of computer program development projects. In conditions where the industry faces many projects taking place simultaneously, but the number of available developers is limited, the process of managing and evaluating projects becomes increasingly complex. This results in a decrease in the level of customer satisfaction with the products and services the company provides. In addition, the company faced problems due to the unavailability of clear and consistent project evaluation guidelines. The lack of clear and consistent guidelines resulted in less efficient resource allocation and extended the duration of project completion. This research focuses on improving the decision-making process by using root cause analysis to identify key issues and their impacts. The methods used include surveys, semi-structured interviews, and root cause analysis to explore the core problems and needs of stakeholders. The results showed four main causes of weak project management and decision-making: technical, financial, administrative and strategic planning issues. Overall, the research provided insights into how these issues affected service performance, increased operational waste, reduced quality, and resulted in stakeholder dissatisfaction.