Organizational Readiness for Change and Design using Galbraith’s STAR Model: A Case Study of Digitalization at a Small and Medium Enterprise (SME)
This study investigates the organizational readiness for digitalization within a Small and Medium Enterprise (SME) in the Indonesian apparel sector, specifically CV XYZ, which faces sales stagnation due to its reliance on traditional offline channels. Utilizing a qualitative methodology, the research employs in-depth interviews and Focus Group Discussions (FGDs) with key stakeholders to assess readiness […]
