Entries by Admin Ijcsrr

Potencial of Ursolic Acid Derivatives as Anti Breast Cancer

Breast cancer is one of the biggest contributors to death in the world. Several treatment methods such as chemotherapy, hormonal therapy, radiation therapy, and surgery have shown side effects and resistance to breast cancer. Bioactive compounds are now an alternative in the development of drugs for breast cancer. Pearl grass is one of the plants […]

Proposed Integrated Marketing Communications Strategy to Increase Brand Awareness and Sales of Women Apparel: Hijab Sabine

The objective of this research is to formulate a novel marketing approach for a brand named Hijab Sabine. During the Covid-19 pandemic, the creative sub-industry, specifically the fashion sub-industry, experienced significant adverse effects. The Hijab Sabine brand is among those striving to recover and improve in the aftermath of the adverse effects of the Covid-19 […]

Proposed Marketing Strategies of Indihome TV to Increase Brand Awareness and Subscribers

Over-the-top (OTT) platforms have experienced phenomenal global growth in recent years. Indonesians are increasingly turning to OTT for their favorite shows. Nearly one in three Indonesians now stream OTT. Indihome TV, is a Video Over The Top (OTT) application service that allows users to experience IndiHome TV on various devices. PT. Telkom’s development of its […]

Proposed Omnichannel Strategy to Increase Sales Revenue in a Fashion Retail Company (Case: La Omvi)

In recent years, the creative industry sub-sector of the fashion sector in Indonesia has become a profitable industry. The development of the fashion industry in Indonesia has contributed significantly, and the creative industry sub-sector group has become a leading sub-sector group. La Omvi, a fashion retail store brand established in December 2020, has experienced stagnation […]

Business Growth Strategy of Personal Care Brand using VMOSA and Three Horizon Model (A Case of Evening)

Evening, a mindful living personal care brand, seeks to overcome challenges in product innovation following the success of their Aromatherapy Eye Pillow. Despite having a loyal customer base, recent introductions like Scented Candles and Soap Bar have failed to gain significant traction. To address concerns about the product life cycle and ensure sustained growth and […]

The Effect of Advanced Laser and Interferential Therapy on the Patient of Pes Anserine Bursitis in Occupational Rehabilitation- A Case Report

A 30-Year-old male came to hospital with primary complaint of medial side right knee pain. Patient is watchmen by profession and involve long time standing without rest. He was diagnosed for pes anserine bursitis which is inflammatory condition. The aim of the present study is to implement advanced physiotherapeutic intervention with the conventional method for […]

Digital Marketing Strategy Formulation to Increase Engagement in Course and Training Institution Industry (Case Study: PT Karisma Garuda Mulia)

PT Karisma Garuda Mulia is a course and training institution located in Malang City, East Java. The training programs created by PT Karisma Garuda Mulia are centered on developing IT and digital technology skills which include courses in Microsoft Office Professional, graphic design and multimedia, web development, digital architecture, civil engineering application, and digital marketing. […]