Entries by Admin Ijcsrr

Emerging Market Entry: Innovative Marketing Approaches for Tirtagangga Hot Spring Resort Targeting Gen Z and Millennials

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Indonesia, a populous country, exhibits a significant population size. As per data from the Ministry of Home Affairs of the Republic of Indonesia via the Dukcapil Directorate General, the largest generation in Indonesia comprises Gen Z and Millennials. These two generations display various behavioral differences compared to preceding generations, particularly in their travel habits. In […]

Analyzing Factors Influencing Purchase Intention for Crevolene Products from Evolene Company: A Study on Brand, Packaging, Promotion, Price, and Quality

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The Indonesian market for dietary supplements, including products like creatine supplement, has seen significant growth due to the increasing focus on health and wellness. With a rise in fitness activities and a health-conscious population, there is a target market for such supplements. From the interview with the CEO of Evolene, it revealed a notable fluctuation […]

Analyzing Factors Influencing Purchase Intention for Residential Property Developer on Bandung Barat Regency : A Study on Advertisement, Sales Promotion, Online and Social Media Marketing, and Product Attributes

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MSMEs is the most important pillar to the Indonesia economy because the contribution of this segment is 60,5% to the GDP of Indonesia. Also contribute 96,9% of total national absorption employment. One of the MSME sectors is residential construction. In 2020, the backlog of Indonesia is 12,75 million which means there are 12,75 million families […]

Maximizing Simultaneous Social Media Communication: A Study on Purchase Intention among Millennials and Generation Z in the Online Language Learning Industry

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Born in the middle of lock down Covid-19 in Indonesia, Cetta Online Class started their journey and currently has more than 1700 enrolling students in 5 language classes. However, Cetta needs to re-evaluate to be able to win the market and grow their sales, as they enter the market by using social media marketing communication. […]

Evaluate the Mystery of Creation of Universe and Existence of Antimatter, Dark Matter and Dark Energy

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We know relatively little about the cosmos. What we know about what we don’t know is even more tenuous. Antimatter is just matter with some properties swapped, such as electric charge. The positron serves as the antimatter counterpart to the electron, displaying a remarkable similarity in mass while possessing contrasting electric charges. Antimatter differs from […]

Sustainable Agricultural Practices among Rural Youth in Kenya: A Study of Attitudes and Behaviours

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This literature-based paper examines the attitudes and behaviors of rural youth in Kenya towards sustainable agricultural practices. Given the critical role of agriculture in Kenya’s economy and the significance of the youth demographic, understanding these attitudes and behaviours is of paramount importance. By analysing existing research, this paper identifies the key factors influencing the adoption […]

Structural Elements of Pashto Radio Drama

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Drama is, after all, an ancient art form that extends back to the earliest centuries of human history. There has been some discussion regarding the antiquity of the drama’s origin. There are distinct forms for this genre, including stage, radio, television, one-act, and interactive dramas. In this case, the radio drama is the one that […]

Royal Jelly (Apis mellifera) As an Antimicrobial Activity Inhibition

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Royal jelly (RJ) has lots of compounds such as protein, vitamins, and a variety of bioactive compounds (10-hydroxy-2-decanoic or 10-HDA acids). 10-HDA is a lipid fraction component in RJ content with antibacterial and immunomodulatory activity. RJ proteins that have antimicrobial, antifungal, anti-tumor, antidiabetic, and antihypertensive properties. The authors continue their research about the effect of […]

The Determination of Antimicrobial Activity of Anti–Inflammatory Herbal Collection

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This article discusses the determination of antimicrobial activity of anti–inflammatory herbal collection. At present in connection with a considerable growth of cold and inflammatory diseases creation of biologically effective preparations is one of the most actual problems. With this in mind, we determined the antimicrobial activity of the composition of anti–inflammatory herbal collection.