Entries by Admin Ijcsrr

The Effect of Community Empowerment on the Sustainability of Ecotourism Based Tourism through Moderation of Local Wisdom Variables in Bongkasa Village, Abiansemal District

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This research aims to understand the role of local wisdom in mediating the relationship between community empowerment and sustainable tourism development. The study was conducted in Bongkasa Tourism Village, using a sample of 100 participants selected through stratified random sampling. The research employed the Partial Least Squares (PLS) approach with a Structural Equation Modeling (SEM) […]

Proposed Marketing Strategy for Sales Increase for PT Aino Indonesia

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Tourism is one of the key drivers of the Indonesian economy, and the B2B (business-to-business) segment is a critical component of the tourism industry. A 2019 report by Indonesia Investments summarized that President Joko Widodo of Indonesia emphasized that the tourism industry should become the biggest industry in Indonesia in terms of foreign exchange earnings […]

Proposed Marketing Strategy for Dairy-Free Coffee Shop in Jakarta (Case Study: Mad For Coffee)

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The coffee industry in Jakarta is a thriving and dynamic market, with a large number of coffee shops, cafes, and restaurants serving various types of coffee and snacks. After the COVID-19 pandemic, the plant-based lifestyle is becoming increasingly popular in Jakarta. More and more people in Jakarta are choosing to adopt a plant-based lifestyle, either […]

Cultural and Cybernetic Control Matter Corporate Sustainability: The Role of Strategy

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This research study explores the relationship between cultural and cybernetic control, cost leadership strategy, differentiation strategy, and corporate sustainability. Utilizing a quantitative methodology, data is collected from a diverse sample of companies representing different industries in Indonesia. Validated questionnaires are used to measure cultural control, cybernetic control, cost leadership strategy, differentiation strategy, and corporate sustainability […]

Streamlining Administrative Tasks in Old Age Homes: An Android Application for Efficient Management

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This paper aims to give a participatory evaluation of a real application that was put into action in a free-standing senior community. Residents assisted the research team in developing and implementing the first stage of a project that was created to help old people in place and maintain functional independence by using the participatory assessment […]

Proposed Project Management Development for AMA Group

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The research aims to improve AMA Group’s project management to address project delays and identify the root causes. It uses PMBOK as a problem-solving approach, utilizing expert judgment and historical data to identify root causes and assess project management aspects. The root cause of project delays is related to project scope, schedule, and resource management. […]

Repair, Reused and Recycle as a New Business Model for Furniture Enterprise in Indonesia to Support Sustainability Program: Case of Oo-Furni Furniture Enterprise.

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This research aims to study about the condition of furniture business on MSME (Micro Small Medium Enterprise) in Indonesia by case study is Oo-Furni as knowledge to build the correct strategy for new business which has decreased the sales trend due to tough competition. Furthermore, the furniture industry in Indonesia has problem with sustainability which […]

The Effect of Work Stress and Work Values on Turnover Intention of Generation Z Employees in Call Center Company (Case Study of PT ABC in Java, Indonesia)

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A various of previous research have found that different generation has a positive and negative traits. Generation Z is a generation that born between 1995 and 2012. Generation Z have distinct qualities including the need for convenience, are watchful and worried about their emotional, physical, and financial safety, and also have a realistic view of […]

Effect of Mother Knowledge and Household Food Security on Anemia of Pregnant Women (Study in North Buton Regency)

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Background: Anemia in pregnancy can cause disruption of pregnancy continuity, disruption of the birth process, disorders during the puerperium, and disturbances to the fetus. World data shows the prevalence of anemia in pregnant women is 41.8% with a maternal mortality rate due to anemia of 303,000 people or around 216/100,000 live births. This study aims […]

Proposed Marketing Strategy to Increase the Awareness of Bulan Imunisasi Anak Nasional (BIAN) in Bandung City

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Bulan Imunisasi Anak Nasional or BIAN is an Health Ministry of Republic Indonesia program that aims to enhance the children’s health by immunize them with a mass Complete Immunization and Follow-Up Immunization in Indonesia especially for the children that did not have immunize yet since the pandemic in 2020. Bandung City which is included in […]