Entries by Admin Ijcsrr

Analyzing Factors Influencing Purchase Intention for Residential Property Developer on Bandung Barat Regency : A Study on Advertisement, Sales Promotion, Online and Social Media Marketing, and Product Attributes

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MSMEs is the most important pillar to the Indonesia economy because the contribution of this segment is 60,5% to the GDP of Indonesia. Also contribute 96,9% of total national absorption employment. One of the MSME sectors is residential construction. In 2020, the backlog of Indonesia is 12,75 million which means there are 12,75 million families […]

Maximizing Simultaneous Social Media Communication: A Study on Purchase Intention among Millennials and Generation Z in the Online Language Learning Industry

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Born in the middle of lock down Covid-19 in Indonesia, Cetta Online Class started their journey and currently has more than 1700 enrolling students in 5 language classes. However, Cetta needs to re-evaluate to be able to win the market and grow their sales, as they enter the market by using social media marketing communication. […]

Evaluate the Mystery of Creation of Universe and Existence of Antimatter, Dark Matter and Dark Energy

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We know relatively little about the cosmos. What we know about what we don’t know is even more tenuous. Antimatter is just matter with some properties swapped, such as electric charge. The positron serves as the antimatter counterpart to the electron, displaying a remarkable similarity in mass while possessing contrasting electric charges. Antimatter differs from […]

Sustainable Agricultural Practices among Rural Youth in Kenya: A Study of Attitudes and Behaviours

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This literature-based paper examines the attitudes and behaviors of rural youth in Kenya towards sustainable agricultural practices. Given the critical role of agriculture in Kenya’s economy and the significance of the youth demographic, understanding these attitudes and behaviours is of paramount importance. By analysing existing research, this paper identifies the key factors influencing the adoption […]

Structural Elements of Pashto Radio Drama

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Drama is, after all, an ancient art form that extends back to the earliest centuries of human history. There has been some discussion regarding the antiquity of the drama’s origin. There are distinct forms for this genre, including stage, radio, television, one-act, and interactive dramas. In this case, the radio drama is the one that […]

Royal Jelly (Apis mellifera) As an Antimicrobial Activity Inhibition

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Royal jelly (RJ) has lots of compounds such as protein, vitamins, and a variety of bioactive compounds (10-hydroxy-2-decanoic or 10-HDA acids). 10-HDA is a lipid fraction component in RJ content with antibacterial and immunomodulatory activity. RJ proteins that have antimicrobial, antifungal, anti-tumor, antidiabetic, and antihypertensive properties. The authors continue their research about the effect of […]

The Determination of Antimicrobial Activity of Anti–Inflammatory Herbal Collection

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This article discusses the determination of antimicrobial activity of anti–inflammatory herbal collection. At present in connection with a considerable growth of cold and inflammatory diseases creation of biologically effective preparations is one of the most actual problems. With this in mind, we determined the antimicrobial activity of the composition of anti–inflammatory herbal collection.

The Influence of Critical Success Factors of Innovative Insurance Product Development Concept Test towards Purchase Intention: An Empirical Study of Millennials and Generation Z as Target Market in Indonesia

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The insurance industry faces numerous challenges, including intensifying competition, shifting customer expectations, and disruptive technological advancements. To navigate these challenges successfully, insurance companies must embrace innovation in product development. This approach enables them to meet the evolving needs of customers, adapt to market changes, and deliver greater value to their clientele. In Indonesia specifically, insurance […]

Knowledge Management Implementation for Human Capital with 7S McKinsey’s Framework in PT. Bumitama Gunajaya Agro

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Indonesia’s palm oil industry attracts international attention. Rapid development that changed the global competition of vegetable oil has several relevant social, economic, and environmental issues. The Human Capital Management division is one of the important actors in improving employee work performance, especially on the internal part of PT BGA, the development of human capital that […]