Proposed Business Strategy for Enhancing the Market Competitiveness of Argo Parahyangan Facing the Jakarta – Bandung High-Speed Train
This research analyzes the competition between the Argo Parahyangan train and the Jakarta-Bandung High-Speed Train (HST) on the Jakarta-Bandung route. The objective is to make an informed decision about the continuation of the Argo Parahyangan train, considering passenger preferences. Factors such as accessibility, comfort, travel cost, safety, and travel time influence passengers’ mode of transport […]
