Entries by Admin Ijcsrr

Optimizing AI-Integrated Creative Process in Advertising Industry through KBPMS Approach

Background – The demand for content across various rising digital media platforms pushes the advertising secotr to adopt Artificial Intelligence (AI) automation to improve creativity, speed, and efficiency, especially in areas like art direction, copywriting, and graphic design. While AI offers solutions to improve efficiency and support creative processes, advertising agency stakeholders start to see […]

Proposed Marketing Strategy to Increase the Sales of Coffee Shop in Banjarmasin (Case Study: Eastland Coffee)

Eastland Coffee is a coffee shop located in Banjarmasin, South Kalimantan. Eastland Coffee serves a variety of drinks and food such as coffee drinks, non-coffee, snacks, and heavy meals. Previous research shows that there is a potential of coffee industry in Indonesia due to the high and ever-increasing coffee consumption, as well as the thriving […]

Proposed Marketing Strategy to Increase Sales for Lip Tint (Case Study: Feyrely)

Feyrely.id is a local makeup brand under PT Orion Care Indonesia. Established during the COVID-19 pandemic era, Feyrely.id utilize digital marketplaces for its sales. The brand mainly offers lip products, including lip tint, at affordable price. While the cosmetic market shows significant growth and lip tint products are trending, data indicates low and declining sales […]

Six Sigma Approach to Reduce Revenue Leakage in Revenue Recognition Process: A Case Study

This study investigates business process inefficiency of revenue recognition process at Gajah Logistics, which impact to financial loss. The primary objective of this research is to improve the business process of revenue recognition process, with the purpose to reduce revenue leakage using Six Sigma approach. Six Sigma DMAIC methodology was used as foundation of the […]

Spatial Ability of Students in Solving Unit Cube Problem

This study aims to expose the ability of high school students in solving field problems three. The intended third field is the cube. This article uses a qualitative approach with in-depth interviews was conducted for 4 weeks. Data collection techniques in this study consisted of observation, interviews, tests and documentation. The interview guidelines and test […]

Sustainability Status of Alabio Duck Farming in Hulu Sungai Utara Regency, Indonesia

Alabio Duck (Anas platyrhynchos Borneo) is a germplasm originating from Hulu Sungai Utara Regency, South Kalimantan. Currently, the availability of pure Alabio Ducks is very limited in Hulu Sungai Utara Regency due to various factors that threaten the sustainability of Alabio duck farming. This paper aims to analyse the sustainability status of Alabio duck farming […]

Ethical And Moral Dimension of Climate Change; A Path to Climate Justice Case Study: Susan Bay’s Community, Freetown

2023 has been recorded as the hottest year ever. Sierra Leone is ranked among the 10% of countries that are prone and most vulnerable to climate impacts globally and Susan Bay is bearing the brunt of climate change impacts, including rising sea levels and flooding. Biodiversity is being impacted by human unethical behavior, wrong perceptions, […]

Digital Transformation and Corporate Valuation: Unveiling the Influence of Digital Maturity in Stocks Return in Indonesian FMCG Industry

This research investigates the impact of digital transformation on corporate valuation in the Indonesian FMCG industry, focusing on the influence of digital maturity on stock returns. The study examines how technologies like AI, IoT, and data analytics affect financial performance and market perception. Using a quantitative approach, digital activity disclosed in annual reports from 2019 […]

Performance Analysis and Optimization Proposal Using Balanced Scorecard Framework for IT Outsourcing Company, PT IT Expert System

IT outsourcing companies enable businesses to delegate their IT functions, focusing on core activities, cost efficiency, and access to advanced expertise and technology. The success of these companies hinges on employee performance, influenced by factors like psychological well-being, work environment, and organizational culture. In Indonesia, the IT outsourcing industry is rapidly transforming due to increasing […]

Barriers and Challenges in Implementing Clinical Pathway of Sectio Caesarea for Health Workers in a Private Hospital

Clinical pathway (CP) is one of the requirements required in hospital accreditation standards. It has an important role in controlling quality, and costs and supporting patient safety, especially in cases that have the potential to consume large amounts of resources, one of which is a sectio cesarean (SC). Apart from being able to reduce maternal […]