Entries by Admin Ijcsrr

Enhancing Consumer Purchase Intentions: Key Drivers in ShopeeFood’s Online Food Delivery Service

/in /by

This study explores the multifaceted nature of consumer purchase intentions within the online food delivery sector, specifically for ShopeeFood. By examining the influences of social influence, effort expectancy, performance expectancy, trust, and food safety risk perception, the research provides valuable insights into the drivers behind customer decisions. The study employed a quantitative research method, utilizing […]

Enhancing Brand Loyalty through Innovative Branding Initiatives in Home Decor Enterprise

/in /by

This research evaluates the brand image, satisfaction, trust, love, loyalty, and overall experience of Benison Gorden, known for high-quality curtains and blinds, as it shifts its market focus from the middle to the upper class. Using a mixed-methods approach, the study gathered data through structured surveys and consumer feedback. Quantitative results showed strong performance across […]

Scenario Planning for Strategic Decision-Making in Captive Power Plant: A Case Study of EBC Company Facing Global Net Zero Emission Challenges Beyond 2031

/in /by

Greenhouse gas emissions from human activities, especially the combustion of fossil fuels, increased world surface temperatures by 1.1 °C between 2011 and 2020 compared to the 1850–1900 period. In order to limit global temperature rise, and achieve net-zero emissions by mid-century, as outlined in the Paris Agreement—which Indonesia signed in 2016—a substantial decrease in coal […]

The Relationship between COVID-19 Pandemic and Non-Performing Loan Ratio in Indonesian Conventional Banks

/in /by

This study examines the relationship between COVID-19 variables (COVID-19 cases and COVID-19 deaths) and the nonperforming loan (NPL) ratio in Indonesian conventional banks from Q1 2017 to Q4 2022. Data from 56 conventional banks— comprising 4 government-owned and 52 privately-owned banks, were gathered from the Indonesian Financial Service Authority’s bank publication reports. Utilizing a quantitative […]

The Influence of Hexagon Fraud Elements on Fraud Regional Financial Management Using the Internal Control System as a Moderation Variable in Regional Government in the Region of North Sumatra Province

/in /by

The findings of WDP opinions in several districts/cities in North Sumatra province indicate that there are one or more financial administrations that do not or have not met the standards of good financial management. Non-compliance with legislation will result in an increased tendency for fraud. With the spread of fraud cases, it is necessary to […]

Analyzing the Influence of Viral Marketing on Increasing Purchase Intention of High-End Cosmetic Products

/in /by

This study investigates the influence of viral marketing on the purchase intention of high-end cosmetic products, emphasizing the mediating role of attitude on behavior. The rapid development of the internet and social media has significantly changed marketing strategies, with viral marketing currently being executed by many cosmetic brands. Viral marketing utilizes information, entertainment, irritation and […]

Culture of Human Behavior in Architecture

/in /by

The basic process that involves human interaction with their environment is environmental information obtained by the process of perception. Perception is formed because of the interaction of a person (individual) with their life space, which is finally realised in behavioral attitudes. Thus, the behavior, response, and action are determined by personal perception. It can be […]

The Correlation between Chocolate Consumption Behaviors and Stress Levels in Secondary School Students in Bangkok Metropolitan Region

/in /by

Chocolate has shown to be linked with stress relief, better memory, and better mood in some reports. Also, chocolate consumption is one of the popular food indulgences in Thailand. Thus, this survey research aims to investigate the correlation between chocolate consumption behaviors and stress levels in secondary school students in the Bangkok metropolitan region. We […]

The Influence of Content Marketing towards Word of Mouth with a Mediating Role of Brand Awareness: Study Case at Lazada Indonesia

/in /by

The significant decrease in the number of visitors and not the first rank e-commerce platform in Indonesia indicates a decline in brand awareness and positive word-of-mouth. Considering the current critical condition of Lazada Indonesia in terms of awareness, the company must implement an innovative strategy to maintain the attraction of the platform and social media, while also gaining […]