From Crisis to Opportunity: Innovation Strategies for Business Survival and Growth in MSMEs Post COVID-19 – A Case Study of Tent Rental in Semarang
This study examines how Micro, Small, and Medium Enterprises (MSMEs) adapted to the post-COVID-19 landscape to boost sales and ensure business continuity, focusing on Persewaan Tenda dan Alat Pesta Al-Hadi, a tent and party equipment rental business in Semarang, Indonesia. Using a descriptive qualitative case study approach, the research highlights key strategies that enabled the […]
