Articles

Redesigning Digital Photographic Assets to Optimize Website Presentation at the Faculty of Art and Design Education, Universitas Pendidikan Indonesia

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The rapid development of digital communication technologies requires higher education institutions to present professional, informative, and visually representative media particularly through institutional websites, which serve as the primary public interface. Preliminary observations indicate that photographic assets displayed on the website of the Faculty of Art and Design Education (FPSD) at Universitas Pendidikan Indonesia have not met aesthetic and communicative standards. The majority of images consist of low-quality documentation with minimal digital processing and limited adherence to visual communication and photojournalistic principles, resulting in insufficient representation of institutional identity. This study aims to redesign photographic assets to optimize the visual performance of the FPSD website using a Design Thinking methodology. The research process included the stages of empathize, define, ideate, prototype, and test, conducted through website observation, interviews, surveys, and visual quality assessments. Findings reveal that 78.1% of respondents expressed the need for professional-standard photographic production. The prototyping stage produced redesigned photographic assets that fulfilled technical photography standards, visual branding principles, and institutional communication needs. Prototype evaluation demonstrated significant improvements in aesthetic quality, communication effectiveness, and user experience within website display. The study concludes that enhancing photographic assets results not only in better visual aesthetics but also strengthens institutional credibility, professionalism, and authenticity of academic information. Practical implications emphasize the importance of establishing structured guidelines and standardized procedures for documentation and visual asset management in art and design education environments.

Digital Transformation of MSME Product Photography in Bandung: Visual Strategies to Enhance Competitiveness in the Online Marketplace

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Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy; however, many continue to face challenges in remaining competitive within the digital marketplace, particularly in terms of product visual marketing. This study aims to design an effective and affordable product photography strategy for MSMEs using a Design Thinking approach. A case study was conducted on Qaireenmoez, a fashion-based MSME located in Bandung, which incorporates traditional wastra Nusantara textiles as the core element of its products. The design process followed the five main stages of Design Thinking: Empathize, Define, Ideate, Prototype, and Test. The initial phase identified several key issues, including the difficulty of visually expressing brand identity, limited access to professional photography services, and a lack of understanding of effective digital branding strategies. The resulting visual concept incorporated professional product photography techniques, consistent branding, inclusive model representation, and the enhancement of the aesthetic elements inherent to wastra textiles. During the testing phase, the product photo prototypes were evaluated by 100 potential consumers through an online survey. The results revealed that the newly designed visuals significantly improved consumer perception of the brand and increased purchase intention. These findings underscore the importance of user-centered and strategically designed visual content in enhancing the digital competitiveness of MSMEs. This research offers a replicable visual design model for other MSMEs with limited resources, while also contributing tangible support to the sustainable growth and visibility of MSMEs within the digital economy.