Articles

Marketing Management of Tourist Destinations in the Context of a Sustainable Model of Their Future Development

This study examines the marketing management of tourist destinations in the context of a sustainable model of their future development. In the context of increasing competition, a dynamic tourist environment and increased environmental and social challenges, sustainability is being established as a key factor for effective management of tourist resources. The emphasis is placed on the collaboration between tourist destination management algorithms and marketing strategies.

Socially Responsible Consumption: Myths And Realities in the Context of Agri-Food Companies

The objective of this article was to analyze the factors explaining socially responsible consumption within agri-food companies in Cameroon. We achieved this by conducting a quantitative study using a questionnaire as a data collection tool. The questionnaire was administered to 50 respondents, whose responses were coded using SPSS software, and the determinants of SRC were highlighted using SmartPLS software. The main finding is that all the factors studied have a positive impact on the implementation of SRC in agri-food companies in Cameroon, but with very different degrees of influence; they must therefore be ranked in order of importance. However, governance and certification criteria are more important than the others.

Promoting Inclusiveness for Organic Rice Value Chain in Bumdesa Mukti Saluyu

Organic agriculture promotion could be a potential approach for eliminating fertilizer subsidies in Indonesia. Indonesia is the world’s third-largest producer of rice, and rice is a staple meal for most of the population. The Kanem Farmers Group operates 12,5 hectares of organic land for growing organic rice in the Sumedang Regency.  The operations of BUMDesa Mukti Saluyu are founded on the concept of social entrepreneurship to boost the potential of villages. The main concern of BUMDesa Mukti Saluyu is the insufficient potential of organic rice in Cikurubuk Village, which necessitates strategic planning to establish a competitive advantage and organizational capacities for participating in the organic rice value chain while maintaining its vision of improving the economic well-being in the farmer society.  The study employs both qualitative and quantitative methodologies. In the investigation of the outcomes produced from the in-depth interview, the qualitative data analysis method will employ the Interactive model developed by Miles and Huberman. The quantitative analysis makes use of technical abilities and value-added evaluation. Based on the analysis, promoting inclusivity is key to developing a competitive advantage for BUMDesa Mukti Saluyu. Recognizing the significance of collaboration with multiple stakeholders, BUMDesa Mukti Saluyu must conduct an integration of stakeholders involved in the organic rice value chain. Farmers, agribusiness companies, processors, distributors, and consumers play vital roles. The enabling environment, encompassing policies, standards, and investments, influence sustainable production practices and market access. The current integrated model provides a comprehensive framework to increase smallholder farmers’ participation in the organic rice value chain through project delineation and policy interventions.