Tag Archive for: servicescape

Klub Golf Bogor Raya has not conducted revitalization of the field for twenty-seven years, while experts recommended golf fields be revitalized every once in twenty years (Klub Golf Bogor Raya, 2023). As for the game, most activities in the game are crucial and placed in the Green area, therefore the Green Area would be the focal concern in this final project study. Klub Golf Bogor Raya’s goal is to reach 60,000 NOP in 2023. To do this, the author conducted a customer satisfaction study of the golf field based on the Servicescape theory, especially the Green area would be a reference for Klub Golf Bogor Raya to execute decisions to reach the NOP target.

However the issue of the research method, needs to be validated, therefore the author conducted data triangulation. The study is triangulated with two sets of data: Klub Golf Bogor Raya’s customer satisfaction survey, and experts’ interview. All to address the assumptions that the Servicescape of Klub Golf Bogor Raya’s Green area is relevant to customer satisfaction.