Articles

Lived Experiences of Selected Pioneer Senior High School Teachers in The Philippines

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 Using a modified Van Kaam method by Moustakas (1994), this study explored and described the lived experiences of the selected pioneer Senior High School teachers in the implementation of the Senior High School program in Surigao City Division, Caraga Region, Philippines. Ten informants were selected using purposive and criterion specifying as pioneer teachers at the senior high school. The emergent themes derived from the study are (1) 21st Century Skills-Based Instruction; (2) Inventiveness and Ingenuity; (3) Beyond Classroom Learning; (4) Competence and Readiness; and (5) Fulfilled Teaching Experience. The emergent themes explained how teachers have viewed the implementation, challenges, and success stories in the senior high school program. Undeniably, teachers’ lived experiences in the implementation of the senior high school program are fulfilling with commitment and passion to teach despite the challenges encountered. These challenges along the way have been addressed through the ingenuity and creativity of teachers like being resourceful in providing reference materials to learners. There may be lacking and inadequate learning facilities, but this does not hinder teachers from providing quality services to students.

Analysis and Development of Clarity Project Marketing Strategy XYZ Insurance

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XYZ Insurance, a new entrant in the Indonesian insurance sector, aims to differentiate itself through a customer-centric approach with its “Clarity Project.” This initiative seeks to simplify insurance communication and enhance customer comprehension, addressing common industry challenges. However, the project’s effectiveness varies across sales channels. This research investigates the implementation and optimal marketing strategy for the Clarity Project through internal and external environmental analysis, SWOT analysis, and qualitative interviews with customers and management. The findings underscore the need for tailored marketing strategies for each sales channel, continuous customer research, and data-driven decision-making to optimize the project’s impact and drive sustainable growth. The study’s insights are relevant not only to XYZ Insurance but also to the broader insurance industry, emphasizing the importance of clear communication, customer focus, and appropriate marketing strategies for success in a competitive market.

Developing a Business Model Canvas for Online Classified Ads Platform: A Startup Case Study

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A growing culture of using the internet, aims to provide products and services that are modern and safe in the online advertising market. This study proposes a business model canvas for new startups classified online ads to gain a competitive advantage in the Indonesian market. Utilizing qualitative research, this study explores the development of an online classifieds business, with a focus on the integration of AI technology and in app payment systems. The proposed model includes product development, marketing and gathering user feedback. Likewise, the company can implement the proposed business model by developing its platform features and customer service.