Articles

Digital Transformation of The Moroccan SSE: AI and Blockchain at the Service of Social Innovation

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This study examines the impact of artificial intelligence (AI) and blockchain on the Social Solidarity Economy (SSE) in Morocco, in a context where digitalisation represents both an opportunity and a challenge for this key sector. Using a mixed methodology combining a quantitative survey (41 SSE structures) and qualitative interviews (20 players), we analyse the adoption rates, benefits and obstacles associated with these technologies.

The results show that adoption is still limited, but promising: 28% of organisations are using AI, mainly for stock management and data analysis, while 12% are using blockchain, particularly for the traceability of local produce. These technologies are significantly improving operational efficiency (30% reduction in administrative costs), transparency (+45%) and beneficiary satisfaction (+22%). However, major obstacles remain, such as the lack of technical skills (67%), investment costs (58%) and connectivity problems in rural areas (42%).

To maximise this potential, we recommend training adapted to local realities, the creation of funds dedicated to social innovation, and the strengthening of public-private partnerships for inclusive infrastructures.

In conclusion, this research highlights that AI and blockchain can strengthen the Moroccan SSE, provided that a balanced approach is adopted, combining innovation and respect for socio-cultural specificities. It also opens up avenues for future research into hybrid models integrating technologies and traditional know-how.

Exploring the Current Structure of the Business Ecosystem in the Indonesian Travel Agency Subsector

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The wave of digital transformation has shaken the foundations of Indonesia’s tourism industry, disrupting long-established structures and forcing the travel agency subsector to adapt, evolve, or risk obsolescence. This study explores the current structure of the business ecosystem within Indonesia’s travel agency subsector. Using a qualitative approach, data were gathered through document analysis, in-depth interviews, and focus group discussions (FGDs) with key stakeholders. The analysis adopts a business ecosystem perspective to map actors, relationships, and value flows shaping the ecosystem’s structure. Findings reveal a diverse range of interdependent actors. Central and local governments act as regulators and funders. Academia contributes research and human resource development, while associations foster networking and training. Investors assess regulatory clarity and risks before committing capital. Media influence tourism perceptions and share industry news. Suppliers provide core services such as transport and accommodation. Both conventional and online travel agents bridge tourists and suppliers. Local communities offer cultural experiences and products, with tourists forming the ecosystem’s core through their consumption, data, and engagement. This study offers contextual insights into the ecosystem’s current landscape and serves as a foundation for developing adaptive, collaborative strategies to strengthen Indonesia’s tourism sector in the future.

Using Marketplace for MSMEs: A Look at Capability and Ecosystem Perspective

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This article discusses the requirements for MSMEs to adapt to a marketplace. MSMEs must use the marketplace to increase their performance by reaching out to more significant markets. However, with limited resources, MSMEs need to build their capability to maximize their adoption. To understand MSMEs and their relation to marketplace adoption, a survey was conducted on 100 MSMEs in Bandung, Indonesia. This study hypothesizes capability and ecosystem perspectives are the requirements for adapting to the marketplace. This study’s results indicate that marketplaces’ use is significantly and positively influenced by capability and ecosystem perspectives. The study provides practical and academic implications, including the importance for MSME owners, especially in Bandung City, to see and review the capabilities and ecosystems of both MSMEs and marketplaces that will be used.

Digital Transformation in Human Resource Management: A Case Study of Haier Group and Its Strategic Implications for Businesses

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This study explores the strategic implications of digital transformation for corporate growth and sustainability by examining its function in human resource management (HRM), particularly within Haier Group. HRM must adjust by utilizing technology to improve organizational performance as the global economy continues to change due to digitalization. The study discusses the ethical ramifications of the “soft” and “hard” models of human resource management as well as the growing significance of digital HRM in the increasingly interconnected world. The study examines how Haier Group has improved its HR procedures, such as hiring, training, performance management, and employee engagement, by implementing digital tools and platforms. Haier has a competitive edge in the worldwide market thanks to its strategic approach, which combines innovation, technology, and human resources. The study also explores the drawbacks and advantages of digital HRM, including enhanced employee satisfaction, cost savings, and data-driven decision-making. Finally, the study sheds light on HRM’s future by highlighting how crucial it is to constantly adjust to new technology in order to be competitive.

Financial Governance in Africa In the Digital Age: Financial Governance of Academic Institutions

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This article explores the impact of digital transformation on financial governance in academic institutions in Africa. It begins by examining key theories related to digital transformation and financial governance, including agency theory and shareholder value theory. The article then analyzes the benefits of digitalization, such as improved efficiency, transparency, and optimization of financial processes, while also addressing challenges like resistance to change and data security. It also highlights existing gaps in the digital financial governance of academic institutions, including data management and the need for digital skills. Finally, the article offers recommendations to overcome these obstacles and fully leverage the advantages of digital transformation to strengthen financial stability and transparency in African academic institutions.

The Impact of Job Insecurity and Job Stress on Turnover Intention by Digital Transformation as a Moderating Variable at PT. ABC Airport, Yogyakarta Branch Office

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This study does get the objective to explore the impact of job insecurity and job stress on turnover intention, by digital transformation serving as a moderating variable at PT. ABC Airport Yogyakarta Branch Office. A quantitative descriptive study design was employed, targeting 69 outsourced workers from the Yogyakarta branch. The sampling method utilized was a saturated sampling technique. Information collection was figured out by means of a survey, utilizing a questionnaire as the study instrument. information analysis was had utilizing the Structural Equation Model (SEM) approach by Partial Least Square (PLS). The findings reveal that job insecurity goodly and noteworthily impacts turnover intention. Similarly, job stress also indicates a good and noteworthy impact on turnover intention. Additionally, digital transformation noteworthily moderates the unfavorable connection among job insecurity and turnover intention, as well as the good connection among job stress and turnover intention.

Analysis of Supply Chain Management Practices in Stevedoring Business to Improve Operational Performance at PT Kutai Jaya Pundinusa

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PT Kutai Jaya Pundinusa (KJP) operates in the dynamic and competitive stevedoring industry, leveraging on its established brand, skilled workforce, strong operational strategy, and certifications such as ISO. This research explores new competitive dimensions for KJP through thematic analysis, PESTLE, Porter’s Five Forces, and SWOT analysis. Using a qualitative research design, including in-depth interviews with internal and external stakeholders, the research identified opportunities and challenges facing KJP. The proposed vision is to become a leading and innovative stevedoring company by embracing digital transformation and sustainable practices. The key strategies proposed include improving operational efficiency, digital transformation, human resource development, expanding market reach, and strengthening customer relationships. The programmes formulated include process mapping, adoption of new technologies, employee training, market research, strategic partnerships, and customer relationship management (CRM) systems. The study also emphasised the importance of overcoming internal challenges such as reliance on manual processes, high dependence on key suppliers and customers, and resistance to change among senior employees. Recommendations include investment in advanced digital technologies, exploration of new markets, and promotion of sustainable practices to ensure long-term growth and competitiveness in the stevedoring industry. By aligning strategic objectives with the proposed vision, KJP aims to successfully navigate the competitive landscape and achieve sustainable growth.

Digital Transformation and Corporate Valuation: Unveiling the Influence of Digital Maturity in Stocks Return in Indonesian FMCG Industry

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This research investigates the impact of digital transformation on corporate valuation in the Indonesian FMCG industry, focusing on the influence of digital maturity on stock returns. The study examines how technologies like AI, IoT, and data analytics affect financial performance and market perception. Using a quantitative approach, digital activity disclosed in annual reports from 2019 to 2023 for companies listed on the Indonesia Stock Exchange is analyzed. Key variables include digital maturity, profitability, sales growth, and stock return data. Findings reveal a negative and insignificant correlation between digital maturity and stock returns, suggesting higher digital maturity does not lead to better stock performance. The relationship is mediated by non-significant changes in financial performance metrics, indicating digital transformation may not enhance operational efficiency and market competitiveness. Data analytics and process automation showed less significant effects on performance. The study offers insights for corporate managers, investors, and policymakers on the strategic and cautious application of digital technologies.

Enhancing Digital Transformation: A Comprehensive Review of PT Hutama Karya’s Information Technology Management in 2023

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: This paper provides an in-depth analysis of PT Hutama Karya’s Information Technology (IT) Management Report for the year 2023. The study focuses on the company’s strategic initiatives and achievements in aligning IT functions with its business objectives, particularly in the context of Industry 4.0 readiness. Key areas examined include the evolution of IT architecture, implementation of IT governance frameworks, cybersecurity enhancements, ERP integration, and the development of supporting applications. The findings highlight the significant progress made in digital transformation and the proactive steps taken to ensure the company’s IT infrastructure supports its strategic goals.

Analytical Hierarchy Process (AHP) Method for Marketing Agency Selection at PT Kirana Mitraabadi

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E-Commerce growth in Indonesia sets the stage for PT Kirana Mitraabadi, underlined by statistics indicating a substantial increase in e-commerce users. PT Kirana has identified the need to embrace and make a shift from a B2B-focused business model to the dynamic B2C market. The company aims to leverage this momentum, recognizing the potential to broaden its customer base and drive sales through the introduction of a new product line derived from its core offering of paraffin wax. However, the complexities of this shift reveal a major challenge in PT Kirana’s marketing division, which specializes only in B2B strategies. The key responsibility is developing B2C marketing strategies, required to be employed with a competent marketing agency. The assessment is conducted using 5 Whys technique and a fishbone diagram, examining the current factors and challenges that PT Kirana faces. Then, the process of choosing the agency involves a thorough decision making approach that takes into account both qualitative and quantitative factors. The Analytic Hierarchy Process (AHP) is the preferred method for assessing and choosing the best marketing agency to partner with. The findings of the AHP analysis offer actionable insights, facilitating a seamless transition for PT Kirana Mitraabadi’s as it ventures into the B2C market, supported by the strategic expertise of the chosen marketing agency. This will help the company to capitalize on the e-commerce market in Indonesia, expand its customer base and successfully introduce their new product line also increasing their sales through the B2C market strategies.