Articles

Consumer Preferences for Purchasing Local Fruits at The Farmers Market Supermarket in Palembang City

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Fruit consumption in Palembang City remains below the World Health Organization (WHO) recommendation and has not reached an optimal level. Meanwhile, the increasing availability of imported fruits creates competition and affects consumer preferences toward local fruits. This study aims to identify the attributes influencing consumer preferences, analyze the dominance of physical and non-physical attributes, and examine the effect of imported fruit presence. A quantitative survey was conducted involving 100 respondents selected through accidental sampling. Data were analyzed using the Fishbein multi-attribute model, multiple linear regression, and path analysis. The results show that freshness, taste, and price are the main attributes shaping consumer attitudes. The attitude score (Ao) is categorized as high (101.167 or 67.44%), indicating that stronger positive attitudes are associated with higher consumer preferences for local fruits. Regression analysis reveals that product attributes significantly influence preferences, with physical attributes as the dominant factor. Meanwhile, the presence of imported fruits does not have a significant effect. These findings indicate that consumer preferences are mainly driven by product attributes and attitudes, suggesting that improving the quality of local fruits is essential to enhance their competitiveness.

A Study of The Consumer Profile of Fresh Chicken B2B in Jakarta Province (Case study of Processed Noodle Restaurants)

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: The study aims to comprehensively investigate the consumer profile of fresh chicken in Jakarta, with a special focus on processed noodle restaurants, especially ramen and bakmi restaurants as the main customers in business-to-business (B2B) transactions. This research is expected to serve as a basis for further analysis on how supply companies, especially the fresh chicken industry, can explore consumer preferences, purchasing behavior, motivational factors, and challenges faced in obtaining and using fresh chicken, especially in the DKI Jakarta province. The research was conducted using a survey method with a sampling technique using purposive purposive sampling with predetermined criteria of noodle processed restaurant managers. Farmers who were used as respondents amounted to 100 respondents. The analysis method used is descriptive with mode measurement or the most frequently occurring value. The results showed that the managers of processed noodle restaurants in Jakarta province are mostly in the age group of 26-35 years with 61% (61 people), 64% (64 people) have a Bachelor’s degree. Most respondents have more than 3 years of work experience, namely 52% (52 people). The majority of the location distribution of processed noodle restaurants in DKI Jakarta province is in the city of South Jakarta (34%) and the majority of restaurants have an average number of workers between 10-20 people per outlet (83%), while 79% of restaurants have chicken meat needs between 10-20 kg.

The Essence of Economic Tasks in the Implementation of Economic Relations of the Family

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In this article, the authors focused on the analysis of the economic function of the family, which are the priority areas of today’s economic reforms, the causes of income in the family, the main features of the family and household, the composition of their functions , as well as the concept of economic relations of family students.