Articles

Morphological Variability of Jackfruit (Artocarpus Heterophyllus Lamk) in Taba Penanjung District, Central Bengkulu Regency

/in /by

Jackfruit (Artocarpus heterophyllus Lamk) is widely cultivated in Indonesia and has potential source as food, fruit, vegetable, and industrial raw material. However, scientific information on morphological variation in local jackfruit remains limited, including in Central Bengkulu Regency. This study aimed to describe the morphological characteristics of local jackfruit originated from Taba Penanjung District, Central Bengkulu. Ten jackfruit trees representing five accessions were evaluated. Thirty-eight characters, consisting of 14 qualitative and 24 quantitative characters, were observed based on the descriptor of the International Plant Genetic Resources Institute (IPGRI). Data were analyzed using the Gower dissimilarity coefficient and the Average Linkage method ith PBSTAT-CL version 2.2.1. The five accessions were grouped into to clusters at a cophenetic distance of 0.6. Cluster I consisted of Penum, Lubuk Sini, Tanjung Heran, and Bajak accessions, with variations in crown shape (oblong, spherical, elliptical, and broadly pyramidal), leaf blade shape (elliptic, oblong, and narrowly elliptic), and fruit shape (clavate, ellipsoid, spheroid, and oblong). Fruit length in this cluster ranged from 29,75 to 37,10 cm, flesh weight from 425,81 to 460,92 g per 1 kg of fruit, and total soluble solids from 15 to 16,5 °Brix. Cluster II consisted of the Taba Penanjung accession, characterized by a semicircular crown, obovate leaves, and oblong fruit, with a fruit length of 40,6 cm, flesh weight of 300,25 g per 1 kg fruit, and total soluble solids of 11 ºBrix. Tanjung Heran, Bajak, and Taba Penanjung showed a superior potential as germplasm sources for total soluble solids, flesh weight, and fruit size, respectively, for jackfruit breeding program.

Developing Persona for Used Car Buyers in Indonesia

/in /by

Indonesia used car market is predicted to register a CAGR of about 5.74% in 2027. As there is an increase in the number of Indonesian used car players in the future, in order to remain competitive in the market, developing a buyer persona is one of the most essential solutions. Currently, in Indonesia, persona development in the automotive industry is very limited, due to limited research and digital players in the market. There are approximately 50k auto dealers in Indonesia. However, some of them, mostly SMEs auto dealers, still have limited resources, especially to do some research about market conditions. Therefore, this research could be a reference for automotive businesses to understand customers’ motivations. The data collection used in this study is by using quantitative and qualitative methods. Quantitative methods will be used for buyer persona development by using an online survey questionnaire. There are three variables that will be used in developing buyer persona for used car buyers, such as biographic information, users buying triggers, and consumer behaviors. Cluster analysis will be used to analyze the result of the survey questionnaire in developing the persona. After the persona is developed, then a qualitative method will be used to map the customer journey on the certain personas by using an in-depth interview.