Assessment of Artificial Intelligence (AI) on Media Practitioners’ Creativity and Capacity Development
Artificial intelligence (AI) is an innovative and modern technology that enables computers to perform tasks that typically require human-like intelligence. In January, 2025, empirical report showed that Nigeria surpasses global average with 70% AI adoption rate. The report said Nigeria’s online population is leading the global adoption of generative AI, with 70 percent of respondents reporting usage, far exceeding the global average of 48 percent. With this report, Nigerians dependence on AI is quite alarming and it is of believe that AI is gradually taken over human creativity and existence.
The study adopted survey method and in-depth Interview research methods with a focus on 120 respondents for the survey method and three (3) media practitioners for the in-depth-interview that cut across print, broadcast and online media in three selected states (Osun, Oyo and Lagos) in South-West, Nigeria. One editor from print media outfits, one editor from broadcast media and one respondent from online news outlets who were purposively selected based on their knowledge and experience in the field of journalism.
The study found out that AI has come to stay in modern world and it is very essential in different fields most especially field of journalism. Finding also indicated that when applied improperly or excessively, AI increases the efficiency and some of the skills but poses a threat to originality, depth, and standards.
The study therefore concludes that AI is a strong supporting system but not a substitute of human journalists. A balanced integration, ethical standards, and long-term capacity building can help the Nigerian media to embrace the benefits of AI and remain creative, accurate, and trusted by the people. The study recommends that media organizations ought to ensure that all their staff are trained on the ways of using AI intelligently, as an assistant and not a thinking substitute.