Conversational Implicature in the Webtoon Suddenly, I Became a Princess

In conversation events, sometimes the speech contains a specific purpose that is different from what is said. This condition is done by someone to disguise his speech. This research discussed the conversational implicature contained in a webtoon. The aims of this research 1) to describe the conversational implicatures and intentions contained in the webtoon Suddenly, I Became a Princess, and 2) to analyse the conversational implicatures and intentions contained in the webtoon. This research used qualitative descriptive methods. The data collection technique used the listening technique with advanced techniques in the form of note-taking techniques by collecting data in the form of conversational sentences between characters from episodes 21-41 which contain conversational implicatures. The data were analyzed by classifying conversational implicature using three types of conversational implicature (Yule, 2014) which are divided into general conversational implicature, special conversational implicature, and scaled conversational implicature. The results of the analysis, there were 42 utterances which contain conversational implicature, 17 utterances of general conversational implicature, furthermore 20 utterances of special conversational implicature, and 5 utterances of scaled conversational implicature.