Proposed Augmented Reality (Instagram Filter Try-On) as Promotion Strategy to Increase Brand Awareness for Start-Up Business (Case Study on Small and Medium Enterprise Fashion Brand Boboya Wear)

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Boboya Wear is a local fashion brand that specializes in women’s fashion that offers daily wear that has unique embroidery accents on each product and has a variety of colors. The main issue of Boboya Wear is bad product sales and tend to be unstable, so that it becomes an issue for Boboya Wear. The purpose of this research is to find out solutions to solve company problems.

One of the problems faced by Boboya Wear is that the product is not relevant to what consumers want or the trend regarding the product has out of trend. Resulting in fluctuating sales and a small variety of products so that consumer choices are low and this caused by bad production timeline and inconsistent promotion strategies. To analyze more deeply the researchers used primary data by distributing questionnaires to analyze consumers and used secondary data from Boboya Wear Instagram and Shopee Insight. Researchers used Ishikawa fishbone diagrams to find out more about the problems faced by Boboya Wear.

After analyzing the internal and external situation of Boboya Wear using 4Ps marketing mix, SWOT, STP, five forces porter, competitor analysis, and customer analysis. The solution is to implement AR Instagram filter try-on as promotion strategy and develop new products and packaging, collaborate with influencers using AR try-on, create bundling promo, and educate the audience about AR try-on technology. The AR try-on technology used is Instagram filter because the installation cost is cheaper and easier.

The results of the questionnaire from total 100 respondents agreed that the implementation of AR Try-on could help them in choosing the product they wanted and create shopping experience more pleasant and fun. The business implementation plan that will be carried out is by optimizing the implementation of AR try-on, making new products and packaging and implementing AR try-on.

An Analytical Study of the Relation between Smoking and Allergy in Sinonasal Polyposis

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Introduction: Nasal polyposis (NP) is a disease in which abnormal hyperplastic inflammatory lesions originate from the sinus and paranasal sinus mucosa.

Objectives of the study: The main objective of the study is to find the relation between smoking and allergy in sinonasal polyposis. Material and methods: This cross-sectional study was conducted in Sharif medical and dental college, Lahore during 2020 to 2021. The data was collected from both genders. The sample size for this study was 50 (smokers and nonsmokers), ad those patients which was suffering from nose allergy was selected for this study.

Result: The data was collected from 50 patients, out of which 22 were smokers and 28 were nin-smokers. The mean age for smokers was 46.4 ± 5.3 years and 42.5 ± 5.4 for non-smokers. There were 14 (69.1%) male and 8 (30.9%) females in smokers group and 16 (57%) males and 12 (42.85%) females in non-smokers group. The mean duration of sinonasal polyposis for smokers group was 2.3 ± 2.8 years and for non-smokers was 2.5 ± 1.3 years.

Conclusion: It is concluded that tobacco smoke may significantly affect in patients with sinonasal polyposis. Consequently, careful evaluation and management of smokers should be performed.

Comparison of Diagnostic Accuracy of CT scan and USG in Right Upper Quadrant Pain: A Review Analysis

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Purpose: Acute right upper quadrant (RUQ) pain is a common presenting symptom in emergency departments and outpatient medical practices, and is most commonly attributable to biliary and hepatic pathology. The main objective of the study is to systematically analyse the comparison of diagnostic accuracy of ultrasound and computed tomography in right upper quadrant pain.

Material and methods: This study was conducted using a systematic search on Google scholar, Pubmed and Web of science published until 20th June 2020. The cited references of retrieved articles and previous reviews were also manually checked to identify any additional eligible studies with indexed search terms for cholecystitis, US, cholescintigraphy, CT, and MR imaging.

Results: After excluding duplicates and articles that did not meet the inclusion criteria, we obtained 30 articles with full-texts which were read for further evaluation, where another 60 were excluded as irrelevant. Overall, we included 30 articles that directly match on the inclusion criteria.

Conclusion: It is concluded that RUQ pain were not as good as sensitivities reported in prior studies. CT was statistically significantly better for the diagnosis of RUQ pain than US, most likely because of an unclear clinical picture, the patient population, and a high proportion of poor-quality US examinations. However, US is still our first test of choice if RUQ pain is suspected clinically, whereas CT is performed when the clinical picture is unclear.

Clinical Audit on Hypoglycemic Symptoms in Type 2 Diabetic Patients

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: Hypoglycaemia is an important complication in the treatment of type 2 diabetes mellitus, because it   causes   recurrent   physical   and   psycho-social morbidity, and is sometimes fatal. The main objective of the study is to clinically audit the hypoglycaemic symptoms in type 2 diabetic patients in Jinnah Hospital, Lahore. This cross sectional clinical audit was done in Jinnah Hospital, Lahore during May 2020. The data was collected with the permission of ethical committee of hospital. The data was collected from type 2 diabetic patients who were enrolled during last 6 months in the hospital. We critically analyse the hypoglycemic symptoms of type 2 diabetic patients. The data was collected from 150 patients of Nishtar hospital, Multan for audit analysis. There were 70 males and 80 females. The age range was 40 to 70 years and the mean age was 58.95±5.67 for hypoglycaemic symptoms patients and 55.15±10.67 for without symptoms patients. It is concluded that hypoglycaemic symptoms are a common complication   of   diabetic   treatment,   and   efforts should be focused especially on insulin-treated patients    to    prevent    hypoglycaemia,    including education    on    hypoglycaemia    awareness,    self-monitoring of blood glucose and dietary advice.

Human Development and Government Expenditure in Asian Countries: An Empirical Study

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This study examines the impact of public spending on human development in Asian countries, considering both investment and current spending. The empirical method is a system-GMM, using a dataset of 35 Asian countries collected from 2005 to 2014 by the Asian Development Bank (ADB) and the United Nations Development Programme (UNDP). The findings indicated that government spending, both investment and current spending, had effects on the human development index, but these effects are not linear. Depending on the type of expenditure, the detected threshold effect is U-shape or inverted U-shape. According to this study, government spending could adversely impact human growth if the optimal expenditure thresholds are broken. These findings have significant implications for enhancing the effectiveness of public expenditure to improve the human development index. This study also provides meaningful lessons that are especially pertinent for Asian countries, including Vietnam.

An Approach to the Anthropology of Clothing: The case of the Chopcca Nation

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This article aims to propose some preliminary ideas about the origin of the Chopcca people, from the Huancavelica region. This research used the ethnographic method, due to its purpose was exploratory, with a descriptive design. To collect the information, an observation sheet, a bibliographic review sheet and an interview form were used. The results obtained were processed and translated from the Quechua language into Spanish for a better understanding, in the same way, they showed that the  origin of the “Chopcca Nation” could go back to the eighteenth century of our era and have a syncretic nuance which would evoke a fusion between European fashion and its adaptation to the Andean scenario, a conclusion that we reach thanks to an anthropological perspective of clothing, which, until now, has not been studied. Finally, we point out that this initial approach will allow to generate a new methodological approach to approach the history of this “nation” from another angle.

Packaging Materials Dual-Sourcing as Business Contingency Plan to Mitigate Operational Production Disruption

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PT XYZ is one of the leading fast-moving consumer goods companies producing packaged mineral water in Indonesia. Water is a daily necessity and one of life’s most basic needs. Therefore, providing healthy hydration through safe and ready-to-consume drinking water aligned with the company’s mission to deliver health through food to as many Indonesian consumers as possible through sustainable operational production.

Operational production is one key enabler in delivering these objectives. Dual-sourcing of validated packaging materials could catalyse sustainable production operations through supply risk mitigation, whose root causes come from internal and external factors. This paper uses quantitative, PDCA, and decision tree methods to analyse the supply and demand of packaging materials in short to mid-length timeframes to ensure capacity availability and redundancy, trial, and validation processes.

Prioritization through risk assessment of potential net sales loss and probability leads to several implementation phases, periodic monitoring to track initiatives and ensure they stay on course, the timely escalation of solutions, and visibility of acceptable calculated risk.

Improving Care in Accident and Emergency Departments in Pakistan

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Introduction: Emergency departments (EDs) are perceived as 24/7 portals where a rapid and efficient diagnosis, urgent attention, primary care, and inpatient admission is provided for stabilizing seriously ill and wounded patients.

Objectives: The main objective of the study is to analysed the improving care in accident and emergency departments.

Material and methods: This analytical study was conducted in DHQ hospital, Sahiwal during 2020 to 2021. For this 5 hospitals were selected for the determination of improving care in accident and EDs. All hospitals were visited one by one and collect the data for the determination of mode of clinics and improving care. Number of patients and number of doctors were also counted. Results: Analysis of results was performed by comparing the data of hospitals with international standards. Patient case notes were checked for compliance with RCP 12 point generic medical record keeping standards on 5 point scale to stratify the level of compliance. Hospitals where case notes fulfilled all the 12 standards were placed at point 5. EDs safety scores were measured on 4 point scale and different hospitals were categorized according to grades A, B, C, D and F.

Conclusion: It is concluded that the emergency service would be provided largely by doctors in middle grade or career grade posts supported by nurse practitioners, general practitioners, and senior house officers working under much closer supervision than at present.

Association between Antiphospholipid Antibodies (APLA) and Preeclampsia (PE) in Females Presenting for Antenatal Check-Up

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Introduction: APLA have been associated with a number of obstetric complications however their  role  in  the  pathogenesis  of  preeclampsia  has  remained  an  issue  of controversy. There is a lack of information on APLA in pre-eclamptic women.

Objective: To assess the association between antiphospholipid antibodies (APLA) and preeclampsia (PE) in females presenting for antenatal check-up.

Materials and Methods: This Case Control study was conducted in Services Institute of Lahore. After approval from hospital ethical committee, 200 females, fulfilling the inclusion criteria were included in the study from OPD of Department of Obstetrics & Gynecology. Informed consent was obtained. Demographic information was also recorded. The females were divided in two groups on the basis of presence or absence of PE i.e. cases and controls.

Results: The mean age of the patients among cases was 27.60±4.96 years the minimum age was 20 years and maximum was 35 years whereas among controls the mean age of the patients was  27.94±4.13 years the minimum age was 20 years and maximum was 35 years .The mean gestational age among cases was 27.46± 4.72 weeks the minimum gestational age was 20 weeks and maximum was 35 weeks on the other side the mean gestational age among controls was 27.25± 4.74 weeks the minimum gestational age was 20 weeks the maximum was 35 weeks. There was significant association between preeclampsia and APLA as the p-value was significant (p-value=0.007).

Conclusion: Results of this study showed a significant association and significant risk between APLA and preeclampsia. Therefore a routine assay of APLA in women at  risk  of  preeclampsia should be done. However  APLA  testing  should  be  considered  in  women  with  early  onset  severe  preeclampsia,  especially  when  additional  clinical features of APS are present.

The Participation Model of Kampung KB in Prevention of COVID-19 in Banyumas Regency, Indonesia

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Family Panning Village, known as “Kampung KB”, is a social institution at the Neighborhood Council level in villages formed by the Government in 2017. The purpose of this institution is to improve the quality of families living in those areas, including the health aspect. The managers were social workers in those areas. This research aims to investigate the participation of this institution in preventing the COVID-19 pandemic in Banyumas Regency, which cases are pretty high. The research informants included 82 participants from family planning village core administrators in 8 villages and one subdistrict in 4 districts of Banyumas Regency, Indonesia.  The data were collected using online interviews through WhatsApp groups belonging to informants in each village/subdistrict, followed by in-depth interviews conducted in those groups. The qualitative data were then analyzed using an interactive model.  Results of this study show that some villagers in three family planning villages identified with positive COVID-19, yet not all village core administrators knew about those cases. Most family planning villages had no special preventive programs. However, in those family planning villages and the surrounding areas with some villagers identified with positive COVID-19, the core village administrators will perform some preventive efforts more intensively in the forms of news socialization related to COVID-19 through Whatsapp groups of family welfare empowerment, neighborhood association, and neighborhood council groups. In addition, some family planning village core administrators organized the local villagers to help one elderly whose child was intensively treated at a hospital because of identified with positive COVID-19. It shows that the family planning villages may be optimized to improve the local family conditions and strengthen social solidarity.