Influence of Social Media Advertising and Influencer Marketing on Gen Z Fashion E-Commerce Purchasing Decisions in West Coast Region The Gambia: Impulsive Buying as Mediator

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This research examines the impact of social media advertising and influencer marketing on Gen Z fashion e-commerce purchasing behavior in the West Coast Region, The Gambia with impulsive buying as a mediating variable. A quantitative causal-comparative research design was used with data obtained through questionnaires from 130 Gen Z participants. Partial Least Squares–Structural Equation Modeling (PLS-SEM) was the method of analysis applied in SmartPLS 4. This study is built on the S-O-R (Stimulus–Organism–Response) model, which describes an external marketing stimulus that leads to an internal psychological response and an effect on consumer behavior. The results show that both social media advertising and influencer marketing strongly impact Gen Z consumers’ purchase intention. Besides, impulsive buying behavior mediates these relationships, implying that exposure to digital marketing content can lead to impulsive purchases. These findings emphasize the role of engaging social media content and influencer partnerships to guide fashion e-commerce consumer decisions. This study provides key implications for marketers and companies in designing a focused digital strategy to successfully reach Gen Z consumers in The Gambia and similar emerging markets.

Gender Differences in Career Choices and Aspirations among Girls and Boys: A Case of Selected Secondary Schools in Mongu District of Zambia

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Career choice has become a complex science with the advent of post-industrial revolution and job competition. The right career made for pupils entering the professional education is critical having life impact on their professional life and future achievement. However, studies have shown that gender plays a deterministic role in career choices. Although significant progress in achieving parity in education is evident, there are limited studies that examine factors that lead to gender differences in career choice as boys and girls progress on academic ladder. This study examined the differences in career choices and aspirations among girls and boys in selected secondary schools in Mongu District of Western Province, Zambia. The target population for the study comprised all grade 11 and grade 12 pupils accounting for 460 pupils and four career guidance teachers. The study sample was 150 representing 73 boys, 73 girls and 4 career guidance and counselling teachers from the two schools. Interviews and Focus Group Discussions were used as data collection methods. Qualitative data was analyzed thematically while quantitative data was analyzed using frequency distributions and tables. The findings indicated that male pupils have more career ambitions unlike girls due to their upbringing and how they are socialized. Prominent factors that came out as affecting pupil’s career choice were; Parental influence, the nature of acquired results at grade 12, financial constraints, peer pressure and teachers advice. The study highlighted some of the gender stereotypical segregation where one class of only boys was put in a separate class to take subjects that are perceived to be male dominated like Geometrical Science, Woodwork and pure sciences. This separation clearly showed that the school management was not supporting girls to take up such subjects which in turn gives girls no motivation. The study identified, lack of support from school management when it comes to career pathways of pupils, inadequate time allocated for career guidance services and programs, unavailability of career guidance teachers, as well as lack of role models. Based on the findings, it is recommended that the school board should adopt a gender sensitive and responsive policy on career pathways and programs that support boys and girls academic endeavors, as well as organize trainings for career guidance teachers coupled with latest teaching and learning materials such as career guide manuals for pupils.

AI-Driven Writing Instruction and College EFL Learners’ Writing Proficiency: A Complex Dynamic Systems Perspective

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Generative artificial intelligence (GenAI) technology is transforming language education, particularly in the realm of writing instruction. Since the introduction of OpenAI’s ChatGPT, extensive research has demonstrated the efficacy of incorporating GenAI into writing instruction to boost learners’ writing proficiency. These studies have typically employed a “ladder” perspective to assess learners’ writing development through comparing the outcomes of pre- and post-intervention tests. However, this approach often overlooks the dynamic progression of writing competence. To address this gap, the present study investigated the developmental trajectory of tertiary-level English learners’ writing proficiency through the framework of Complex Dynamic Systems Theory (CDST). Over a 13-week AI-driven writing program, thirteen students participated and underwent seven writing assessments. The comparison between learners’ initial and final writing proficiency states revealed significant improvements in overall writing proficiency, as well as in the dimensions of writing complexity and accuracy, though not in fluency. Nonetheless, analysis of the writing outcomes indicated fluctuations in overall writing proficiency, complexity, fluency, and accuracy across the seven tests. Additionally, learners displayed individual variability in their developmental trajectories across all aspects of writing. The study also identified trade-offs among writing complexity, fluency, and accuracy throughout the instructional process. These findings provide empirical support for CDST within an AI-driven teaching context and offer valuable insights for enhancing writing instruction.

Betawi Culture as an Instrument for Language Preservation: A Sociolinguistic Analysis of Betawi Culture and Language

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This study aims to analyze the role of Betawi culture in preserving the Betawi language using a sociolinguistic approach, focusing on the Setu Babakan Betawi Cultural Village area in South Jakarta. As an officially designated center for Betawi cultural preservation by the government, Setu Babakan serves as an important space for various cultural activities that actively use the Betawi language. Using a qualitative-descriptive method, data were collected through participant observation and interviews with cultural figures, area managers, as well as artists and visitors. The results show that Betawi culture, such as lenong performances, gambang kromong art, traditional wedding reenactments, and traditional culinary arts, plays an active role in maintaining the existence of the Betawi language. The use of Betawi language in various cultural activities in Setu Babakan not only strengthens ethnic identity but also serves as a means of intergenerational language transmission. However, challenges remain, particularly in attracting the interest of the younger generation and maintaining the continuity of cultural practices consistently. This study recommends increasing institutional support and utilizing digital media as complementary strategies in efforts to preserve the Betawi language through culture.

Tourism Development Amid Mining Dominance: A Political Ecology and Development Theory Analysis of Conservation and Resource Exploitation in Indonesia

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This study aims to examine the conflict between tourism and mining in Raja Ampat and Lake Matano, Indonesia, and propose an inclusive governance model for sustainable tourism development. Employing political ecology and development theory, this qualitative case study investigates power dynamics, state-capital relations, and competing development paradigms shaping resource governance. Findings indicate that mining concessions, driven by modernization policies and corporate lobbying, marginalize local communities and threaten ecological integrity, undermining tourism potential. Narratives of “sustainable mining” legitimize extractive activities, while tourism is hindered by weak institutional support and limited community-based strategies. Using dependency theory, we demonstrate that extractive industry benefits disproportionately favor external actors, exacerbating inequalities and sparking local resistance. Despite government efforts to promote tourism as a sustainable alternative, policy inconsistencies and overlapping land-use claims persist due to fragmented governance. This research contributes to sustainable development debates by highlighting how power structures shape environmental outcomes in ecologically sensitive areas. It advocates for governance models integrating conservation, tourism, and equitable benefit-sharing, emphasizing local agency.

The Psychological Effects of Depression in Virginia Woolf’s Mrs. Dalloway

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This research explores the psychological dimensions and personality development of the main characters in Virginia Woolf’s Mrs. Dalloway using a literary psychological approach grounded in Freud’s psychoanalytic theory. The study focuses on Clarissa Dalloway and Septimus Warren Smith, examining how their inner experiences reflect the dynamics of the id, ego, and superego. Clarissa’s outwardly composed and socially acceptable persona conceals deeper emotional conflicts and existential concerns, while Septimus embodies the psychological trauma of war, expressed through hallucinations and emotional breakdown. The analysis reveals how societal expectations, personal experiences, and mental health challenges shape each character’s identity and behavior. Through this lens, Mrs. Dalloway is shown to be a rich narrative of emotional struggle and psychological depth, offering insight into the complex interplay between individual psyche and social reality.

The Kopi Lokal Islami Learning Model: Alternative Solution in Supporting 21st-Century Skills and Students Character

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This study aims to develop a learning model that enhances 21st-century skills and character development among university-level students. Skills such as critical thinking, creativity, communication, and collaboration with character are crucial for facing the challenges of the Fourth Industrial Revolution and Society 5.0. Therefore, an appropriate learning model is needed for both schools and higher education institutions. The learning model developed in this research is the KoPI Lokal Islami, which integrates cooperative, project-based, and inquiry-based learning with local wisdom and Islamic values. This model was developed using the Dick and Carey Development Model. The outcomes of this study include the KoPI Lokal Islami Learning Model, teaching materials, 21st-century skills assessment tools, and character assessment instruments for prospective science teachers at the university level. Based on expert evaluations and small group testing, the KoPI Lokal Islami Learning Model is deemed highly suitable for implementation. Feedback from students (89 participants) also strongly supports the application of this model in fostering 21st-century skills and character development.

The Benefits of Cooperative Teaching Applied Through Projects to Improve Learning for Students with Autism Spectrum Disorder

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People with autism spectrum disorder (ASD) are characterised by severe limitations in nodal connectivity of information, which can involve some or several levels of the neuropsychological information processing system to various degrees. For this reason, in besides treating behaviours formally expressed by international classifications, it´s necessary to apply programmes to facilitate functional connectivity and fluidity over knowledge processing, in this sense, the cooperative project-based method can help neural networks interact and support the perception and subsequent processing of information.

A total of 10 participants took part in this study, divided into two groups of 5 students each. One of the groups included a student with level 1 ASD (n: 5). All students belong to the same class and are studying all subjects corresponding to first grade of secondary education. Results confirmed the hypothesis that project-based work in small cooperative groups is effective, with all students showing improvement compared to the other two didactic methods implemented: practical and expository. Moreover, it was also observed that the group in which the student with ASD participates has not impaired the knowledge process, but, on the contrary, provides benefits that exceed the second group of exclusively neurotypical students (n: 5) in the statistics applied.

The Phenomenon of Chinese Cultural Implications Lost in the English Translation of The Analects—Case Study of Legge’s Translation

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In the context of accelerated globalization, the international dissemination of Chinese culture has become a task of great strategic importance and received great attention from all walks of life. As a classic work of traditional Chinese culture, the English translation of The Analects plays a crucial role in presenting Chinese wisdom and values to the world. James Legge’s English translation of The Analects had a great influence on the West. However, some problems deserve careful study. Based on Venuti’s translation theory, this paper analyzes James Legge’ s English translation, The Confucian Analects, classifies the phenomenon of the loss of cultural implications in the original language, explores its causes, and proposes appropriate translation strategies. The aim is to provide useful information on the practice of translating Chinese classics into English, effectively promote the broad and effective dissemination of Chinese culture, strengthen the soft power and international influence of Chinese culture, and promote in-depth exchange and harmonious coexistence between different cultures. It is shown that the loss of cultural implications is manifested mainly in philosophical concepts, historical allusions, and ritual terminology. The phenomenon is largely caused by language differences, cultural estrangement, the impact of the translator’s identity and considerations for target readers. Given the limited number of translation examples selected for this paper, future research should further broaden its horizons and explore the best opportunities to present China’s unique cultural qualities in traditional classics.

The Influence of Staff Participation, SOP Compliance, System Integration, and Management Commitment on the Data Quality of Telecommunication Tower Assets at XYZ Ltd

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This study aims to examine the influence of staff participation, compliance with standard operating procedures (SOPs), system integration, and management commitment on the quality of telecommunication tower asset data at XYZ Ltd. XYZ Ltd, a company engaged in the provision of telecommunications infrastructure, faces challenges in maintaining the quality of its tower asset data, particularly with respect to data validity and completeness. A quantitative approach with a cross-sectional design was employed, involving 231 respondents selected through purposive sampling from a total population of 537 employees. The results of multiple linear regression analysis indicate that staff participation, system integration, and management commitment have a positive and significant effect on the quality of telecommunication tower asset data at XYZ Ltd. In contrast, SOP compliance does not exhibit a statistically significant effect. Among the variables examined, management commitment exerts the most substantial influence on data quality. Future studies may consider incorporating additional variables such as organizational culture, human resource competence, or information system quality to achieve a more comprehensive understanding of the factors affecting data quality.