Entries by Admin Ijcsrr

Developing a New Marketing Approach to Enhance Brand Awareness: Case Study of an E-commerce Enabler Company in Indonesia

LSHOP, a SaaS startup company that was introduced as a direct-to-consumer (D2C) e-commerce enabler. With LSHOP’s D2C strategy, MSMEs can benefit from technological solutions without the involvement of a third party. Building awareness is crucial for a new brand, particularly a startup company with an existence of less than five years, or even less than […]

Social Media Affects Emotional and Cognitive Status

Social media has played a significant role in people’s lives and can be helpful to them in a variety of ways. However, if misused, social media can also be problematic. Social media impacts how kids establish their identities because it gives them access to a platform that may also cause them to feel anxious, insecure, […]

Proposed Marketing Initiative to Increase Brand Awareness and Purchase Conversion Case Study Brand: Ajoy Biscuit Stick

One of the brand portfolios that is expected to grow to support Claygo’s commercial expansion in Indonesia especially in the biscuit category is Ajoy. According to the 2020–2021 results, Ajoy is dealing with significant business issues, such as unmet sales targets that are negatively related to category growth. Ajoy’s penetration rate is likewise still very […]

Proposed Marketing Strategy for Commercial Single Branding Product of PT Agriculture (Case of Urea Fertilizer)

A fertilizer firm with management responsibilities for subsidiarized businesses is PT Agriculture’s Company. PT Agriculture will become an activist holding in August 2020. The business of PT Agriculture is still working toward a number of strategic objectives, such as corporate transformation, decarbonization, and sustainability initiatives. The PT Agriculture Company had over 100 product brands prior […]

Contributions of Electricity and Gas Sub-Sector to Economic Growth in Nigeria: A Linear Approach

Industrial policies were developed to stimulate and provide opportunities for prospering industrial activities following the decline of investment in the agricultural sector. This followed the discovery of crude oil in Nigeria. Electricity, gas, steam and air-conditioner, an industrial sub-sector is very crucial and requisite channel for industrial development, whether for automated, machines services or computer […]

In Vitro Determination of Fe Levels and Fe Bioavaailabilities Prediction from Dahlia Tuber Syrup (Pinnata Cav.)

Dahlia tubers (Pinnata Cav.) with red flowers are known to have high inulin and fructooligosaccharides (FOS) in their tubers, they also contain various minerals such as Fe and others which are needed by the human body. Therefore, this study was conducted to discuss in vitro determination of Fe levels and Fe bioavailabilities prediction from dahlia […]

Waste Glass Powder “An Alternative of Cement in Concrete”: A Review

Cement plays a vital role in concrete production; as a binding agent, it holds together the aggregates in concrete. Manufacturing of cement and glass causes depletion of natural resources and endangerment of the environment. Both the glass and cement industries are energy consumers and are responsible for hazardous greenhouse gases, particularly  and nitrogen oxides. The […]

Business Model Innovation for Red Hat to Increase Revenue in Indonesia Banking Industry: The Case of Bank Berdaya Bersama

The advancement of digital technology and the change in user behavior rise a new challenge for the banking industry in Indonesia, users are now more sensitive to a good customer experience, and less loyal. Another challenge for banking is a disruption from fintech. To face these challenges, banks have started programs to transform themself to […]