Developing a New Marketing Approach to Enhance Brand Awareness: Case Study of an E-commerce Enabler Company in Indonesia
LSHOP, a SaaS startup company that was introduced as a direct-to-consumer (D2C) e-commerce enabler. With LSHOP’s D2C strategy, MSMEs can benefit from technological solutions without the involvement of a third party. Building awareness is crucial for a new brand, particularly a startup company with an existence of less than five years, or even less than […]
