Entries by Admin Ijcsrr

Proposed Marketing Strategy Based on Customer Value Using CLV Model (Case Study of Natione Tech)

/in /by

This research focuses on customer engagement strategies for technology companies to become industry leaders. It emphasizes the importance of leveraging profitable customers through Customer Lifetime Value (CLV) analysis, segmentation and targeted marketing. By analyzing real data from Natione Tech, the study identified three key factors: current value, potential value, and customer loyalty. Based on this […]

Investment Portfolio Optimization in Indonesia (Study On: Lq-45 Stock Index, Government Bond, United States Dollar, Gold and Bitcoin)

/in /by

In forming their portfolios, investors should analyze the risk and return of each investment instrument. This is aimed at preventing investors from speculating and gambling with their investments. Conducting an investment portfolio optimization study on LQ-45 stock index, government bond, USD, gold, and Bitcoin can provide valuable insights due to unique market characteristics in Indonesia. […]

The Contribution of Tourism to the Economic Growth of a Country

/in /by

Tourism has economic effects as well as political and social effects, but its economic effects are more than social and political effects. Tourism is closely related to the economic growth and development of countries and creates better job opportunities and an increase in income. Therefore, tourism is a significant cause of economic development, the economic […]

Integrating Traditional and Digital Marketing Strategy to Improve Customer Acquisition in Medical Device Distribution Company: Case Study of PT. UMI

/in /by

Digital innovation is the most important and beneficial strategy to address the need for expansion in health systems. But the goal goes much beyond merely updating the infrastructure. From a consumer standpoint, digital innovation must aim to radically alter the health care business model including medical device business. Over the past few years, medical device […]

Determinants of Inclusive Tourism in Borobudur Temple

/in /by

Inclusive tourism has gained increasing attention as a means to provide accessible and enriching experiences for diverse groups of visitors. This study aims to identify the determinants of inclusive tourism in Borobudur Temple, a renowned Buddhist heritage site in Indonesia, using a mixed-methods approach. The research integrates qualitative and quantitative methods, employing descriptive analysis, a […]

Accelerating the Digital Transformation in Bank XYZ

/in /by

In current fast-paced and highly competitive business climate, organizations progressively recognize the necessity of embracing digital transformation. Due to developments in technology and the unprecedented effects of the COVID-19 pandemic, the banking sector is one of the sectors that has experienced significant disruptions. Digital transformation has become increasingly crucial for banks to remain competitive, sustain […]

Green Purchasing Implementation in Procurement Process of Kitchen’s Goods in Improving Environmental Awareness at Le Meridien Bali Jimbaran

/in /by

This study focuses on efforts to minimize the usage of single use materials by prioritizing the development of green products through the implementation of green purchasing by selecting suppliers and understanding the 3R impacts of reduce, reuse, and recycle in the procurement of kitchen’s goods in improving environmental awareness at the Le Meridien Bali Jimbaran […]

Theoretical Investigation on Highly Efficient Quinacridone Derivatives for Green Dopant OLEDs: A DFT Simulation

/in /by

The present computational work deals with the Quinacridone green dopant theoretical organic light emitting diode molecule has been carried out with density functional theory by using Gaussian09 package. All the quantum chemical calculations have been performed with HF, B3LYP and B3PW91 functional methods. The structural parameter, bond topological analysis and the corresponding electrostatic and transport […]

Charge Transfer and Optical Characteristics of cyclopenta-diene based Oligomers

/in /by

1,4-bis(2-(cyclopenta-1,3-dien-1-yl)ethyl)cyclopenta-1,3-diene [CCD] is one of the interesting oligomer with high charge carrier mobility and chemical stability. Based on the density functional theory (DFT), the electronic characteristics of four CCD molecules with various hetero atom substituents are investigated. The electronic of four CCD molecules with different hetero atom substituents are explored based on the density functional […]