This research delves into the integration of Corporate Shared Value (CSV) within the banking industry, focusing on its role in fostering competitive advantage particularly in developing countries, with a certain emphasis on Indonesia. It scrutinizes the strategic implementation and effectiveness of CSV practices, contributes to both social impact and profitability, especially in the context of […]
This study investigates the relationship between service quality and 7P marketing mix as key factors in achieving customer satisfaction and repurchase intention. The focus is to measure the extent to which customer satisfaction can influence the desire to repurchase. Service quality and the 7P marketing mix are considered the main predictors of customer satisfaction that […]
This study employs Lucien Goldmann’s Genetic Structuralism approach to dissect the treatment disparities experienced by the upper and lower echelons of society within Jane Austen’s “Mansfield Park.” Utilizing textual analysis, the research scrutinizes instances delineating differential treatment, including condescension and exclusion, towards characters belonging to distinct social strata. The findings delineate the prevalent class-based prejudices, […]
Humorous advertising is considered the most effective marketing tool. However, on the other hand, consumers still identify the credibility of celebrities who star in advertisements. Companies need to determine which aspects of these two things are effective in increasing consumer purchasing intentions according to the type of product and target market. Apart from that, this […]
PT X, a key player in the garment industry, faces operational challenges, including inefficient motion in packing and product defects. Current state analysis reveals a lead time of 3,424.90 seconds, with a value-added time of 3,054.90 seconds. Direct observations attribute motion wastage during packing to suboptimal hand movements, stemming from inadequate training in motion time […]
Indonesia’s Manufacturing Industry, encompassing processing and non-oil and gas processing, grew in Q3 of 2022, contributing 17.88% and 16.10% to GDP. Transportation and storage played a significant part, with a 15.93% year-on-year growth in Q1 2023, highlighting the sector’s importance. PT. PPT is a sub-holding of one of Indonesia’s companies. The company manages to trade […]
According to a coal market update study by the International Energy Agency, coal prices have been highly volatile during the previous five years, significantly influencing Indonesian coal companies’ operations and substantially impacting income and stock values. Furthermore, the increased global attention to addressing climate change is anticipated to lead to stricter enforcement of carbon emissions […]
In 2022, Indonesia anticipates a surge in e-commerce users, forecasted to hit 178.94 million from 158.65 million, indicating sustained growth. Projections foresee a rise to 196.47 million users by 2023, persisting for four years. STEGGO aims to leverage this trend, employing internal STP and Marketing Mix (4Ps) and external PESTEL, Competitor, and Customer Analyses. SEM-PLS […]
In the era of Covid-19, people are more sensitive to their health and hygiene. SAC is present in the community as a service to clean each customer’s favourite shoes. Even though SAC has been around since 2013, until now they have not touched the digital realm. For this reason, innovation for SAC needs to be […]
Oil shortages began in 2015 due to underinvestment caused by ESG policy. Oil firms need the funds to finance their new refinery, rig, and exploration since most western countries are switching from oil to alternative energy. Geopolitical and economic instability, fear of a downturn, and rising inflation have harmed the worldwide Oil and Gas services […]
