Entries by Admin Ijcsrr

Evaluating Organizational Culture with the OCAI: Insights from the Competing Values Framework at PT. SGM

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This study analyzes the organizational culture of PT. SGM using the Organizational Culture Assessment Instrument (OCAI) based on the Competing Values Framework (CVF). The research employs a quantitative approach, distributing OCAI questionnaires to all employees to evaluate six cultural dimensions: dominant characteristics, organizational leadership, management of employees, organizational glue, strategic emphases, and criteria of success. […]

Translation of Outdoor Signs in Nusa Dua Beach Area

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This research was conducted to have a closer look at Linguistic Landscape in one of coastal areas of Bali, Indonesia. It specifically conducted with the aim of analyzing the translation of outdoor signs, in the form of notice or information boards. This research also examines translation shifts occur within those outdoor signs. This research is […]

Vendor Selection in the Cosmetic Industry using Analytics Hierarchy Process (A Case Study of Saejiva Company)

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The Indonesian fragrance industry, under the cosmetic industry, is growing, with an increasing income per capita in the perfume category, despite a dip in 2020. The global natural fragrance market, growing at an estimated 9% CAGR from 2023 to 2032, shows a strong preference for essential oil-based fragrances. Essential oils, derived from natural plant parts, […]

Designing Social Media Marketing Strategies Targeting Generation Z for Subsidized Housing in Indonesia (A Case Study of Pt. Graha Putra Asido)

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PT. Graha Putra Asido, a housing company in Pematangsiantar, focuses on subsidized housing but lacks a targeted marketing strategy, with only 22.22% of their buyers being Generation Z despite this group dominating Indonesia’s subsidized housing program. To avoid market loss and capitalize on Gen Z’s significant social media usage, this research is done, aiming to […]

Unlocking Hidden Demand: Utilizing Computer Vision for Street-Hailing Optimization in a Taxi Company in Jakarta

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Despite the technology disruption from online ride-hailing, street-hailing is still popular among certain people in Jakarta, the capital city of Indonesia. However, the traditional street-hailing faces several challenges for the taxi operators. Unlike ride-hailing apps where customers and drivers are matched and recorded digitally, street-hailing often lack visibility into street demand that is not always […]

The Relationship between Key Factors and Gen Z Employee Retention in Indonesian FMCG Start-Ups

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This study investigates the factors relationship between turnover intention and employee retention of Generation Z employees in the workplace, using a combination of qualitative and quantitative research methods. Data were collected through interviews and surveys, followed by a comprehensive analysis employing descriptive statistics, and multiple linear regression. The qualitative findings highlight significant financial needs, high […]

Strategic Business Adaptations and Growth Opportunities for Cahya Bali Resort in Bali’s Competitive Coastal Environment

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This research analyzes the strategy adaptation and growth opportunities for Cahya Bali Resort in a high-competitive property industry in Bali. The research focuses in identifying factors that influence customers’ purchase decision in deciding to purchase property in Bali and to find the gaps between the factors that is considered important by customers and the factors […]

The Effect of Alpha Olefin Sulphonate (AOS) Surfactant Injection on Sandstone Rock on Increasing Oil Recovery with Variations in Salinity, Concentration, and Temperatures: A Laboratory Study

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In this study, Alpha Olefin Sulphonate (AOS) surfactant was injected. This laboratory test aims to verify the correlation between a surfactant solution’s low IFT value and its ability to yield a high oil recovery value. The salinity used in this research was 5000 ppm and 15000 ppm. Then it was mixed with AOS surfactant at […]