Asset Management Transformation in Energy Companies: Integration of ISO 55001, Balanced Scorecard, and SWOT Analysis for Competitive Advantage

Asset management is a strategic component in ensuring the sustainability and operational efficiency of electric energy companies, especially in facing the challenges of increasing demand and the need for reliable electricity services. This article examines the implementation of ISO 55001 as a structured asset management system framework, with a Balanced Scorecard (BSC) approach as an integrated performance measurement tool from four perspectives: financial, customer, internal business processes, and learning and growth. The research was conducted at an electric energy provider organization, by analyzing Key Performance Indicators data for 2022–2023. The results of the BSC measurement show positive trends, such as increasing ROI, EBITDA Margin, Customer Satisfaction Index, and human capital readiness, but also reveal weaknesses such as the still high ratio of power outages and Equivalent Forced Outage Rate (EFOR). SWOT analysis is used to identify internal factors (strength and weakness) and external factors (opportunity and threat). Quantitative SWOT results show that the company is in quadrant I (aggressive strategy), with internal strengths and external opportunities dominating. Based on these findings, alternative strategies are formulated that are adjusted to each BSC perspective and ISO 55001 pillars (Cost, Performance, Risk). Strategies include optimizing asset life cycles, reducing maintenance costs, increasing distribution system reliability, and developing Human Resource capabilities. The integration of ISO 55001 and BSC has been proven to provide a holistic approach in designing data-based and risk-based strategies. These findings not only provide theoretical contributions to the development of modern asset management systems, but are also practically relevant for corporate policy makers in improving the efficiency, reliability, and competitiveness of organizations in the energy sector.