Proposed Marketing Initiative to Increase Brand Awareness and Purchase Conversion Case Study Brand: Ajoy Biscuit Stick

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One of the brand portfolios that is expected to grow to support Claygo’s commercial expansion in Indonesia especially in the biscuit category is Ajoy. According to the 2020–2021 results, Ajoy is dealing with significant business issues, such as unmet sales targets that are negatively related to category growth. Ajoy’s penetration rate is likewise still very low, at less than 1%, with a trialist base of just 0.6 to 0.8 percent. This study uses a quantitative approach with the type of descriptive research. The approach to obtain the data is done with the survey by utilizing online questionnaires. Ajoy brand awareness is relatively poor, primarily due to the advertisement’s low share of voice. Low purchase conversion results from low awareness, which is also a result of a number of barriers, including product knowledge, price, and physical and mental availability. Due to Ajoy’s higher pricing but unable to establish a solid judgment regarding the price point, the premium positioning it seeks to establish is not well received by the target market. This study will help Ajoy to identify its low brand awareness trigger and low purchase conversion (from aware to ever purchase metric) trigger, as well as develop the brand message corresponding to Ajoy’s premium positioning and define the integrated marketing communication initiatives to deliver the brand message to Ajoy’s  prime prospect.

Proposed Marketing Strategy for Pt. Kereta API Indonesia (Persero) to Increase the Number of Passengers

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PT. Kereta Api Indonesia (Persero) or known as KAI is a State-Owned Enterprise in Indonesia with the obligation of organizing transportation that prioritizes passenger comfort, safety, and security. KAI is the only train transportation service in Indonesia, so it has a strong advantage over other modes of transportation. However, the Covid 19 pandemic has a great impact on KAI which resulted in a significant decrease in the number of passengers in KAI operating areas in Bandung in 2020-2022.

Therefore, the purpose of this study is to analyze internally and externally what factors influence the decline in passengers on KAI, and what strategies are appropriate for KAI to implement in order to increase the number of passengers in the future. The internal analysis uses 3 tools, namely STP analysis, 7P analysis, and VRIO analysis, which is intended to determine the strengths and weaknesses of KAI. External analysis is carried out using 4 tools, namely PESTEL, Porter’s 5 Forces, competitor analysis, and customer analysis aimed at knowing the external opportunities and threats being faced by KAI. The findings from the internal and external analysis are used to analyze the SWOT. In the SWOT analysis, it was found that KAI has 3 weaknesses and 4 threats being faced. Then the TOWS Matrix is used to formulate the right proposed strategy for KAI in overcoming existing weaknesses and threats. There are 12 alternative strategies from the results of the TOWS analysis which are then grouped into 4 categories, namely ST strategy, WT strategy, SO strategy, and WO strategy. In these 4 categories, QSPM analysis is used to calculate the greatest weight value for each strategy based on the expert judgment from the KAI. The chosen strategy is the ST strategy which has 3 strategies, namely Implementing Social Marketing that shows the benefits of using KAI for the society & environment, Improving the quality of the services to increase value, and Attractive promotions only available for new members. It is hoped that the selected recommendation strategy can be implemented properly by KAI so that it can reach a wider range of consumers in order to increase the number of passengers

Developing Positioning For BNI as an International Bank (Focusing on Trade Finance Transactions)

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Following the direction from the Minister of SOEs to be an international bank, BNI revised one of its missions to strengthen international services to support the needs from our global business partner. BNI keeps making changes and improvements to be an international bank. Nevertheless, BNI is still in the second rank of the market share in international transactions. This thesis aims to develop a strong position for BNI as an international bank, focusing on trade finance transactions, as it’s the biggest contributor in terms of revenue in the international division.

 

Proposed Marketing Strategy for Commercial Single Branding Product of PT Agriculture (Case of Urea Fertilizer)

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A fertilizer firm with management responsibilities for subsidiarized businesses is PT Agriculture’s Company. PT Agriculture will become an activist holding in August 2020. The business of PT Agriculture is still working toward a number of strategic objectives, such as corporate transformation, decarbonization, and sustainability initiatives. The PT Agriculture Company had over 100 product brands prior to the restructuring function, which led to bad market circumstances as a result of multiple brands being offered in the same marketing territory. Due to the fact that each PT Agriculture Company group has a unique strategy, this leads to a silo mentality that is not consolidated. The company’s flagship urea product, produced by PT Agriculture, has been designated the Urea Fertilizer Brand. The right marketing strategy is necessary for PT Agriculture’s business to be able to commercialize items that could end up representing the company’s products and compete in the market.

Companies must be aware of both internal and external business situations in order to conduct a company analysis. External analysis examples include the PESTEL analysis and Porter’s Five Forces. In the internal analysis, VRIO and the Diamond Model are utilized.

The results suggest that PT Agriculture’s Company should concentrate on its advantages. Then, PT Agriculture’s Company must improve its marketing plan from upstream to downstream. To be more specific, regarding the product urea.

Contributions of Electricity and Gas Sub-Sector to Economic Growth in Nigeria: A Linear Approach

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Industrial policies were developed to stimulate and provide opportunities for prospering industrial activities following the decline of investment in the agricultural sector. This followed the discovery of crude oil in Nigeria. Electricity, gas, steam and air-conditioner, an industrial sub-sector is very crucial and requisite channel for industrial development, whether for automated, machines services or computer manufacturing processes. Failure in energy and power supply, as well as gas flaring remains a fundamental problem in Nigeria’s development. This study examined the impact of electricity and gas sub-sector of industrial sector on economic growth in Nigeria using data from 1980 to 2020. Vector error correction mechanism was used to determine the impact of the independent variables on the dependent variable. In the short run, our study shows the existence of positive, non-significant impact of electricity and gas output on economic growth. However, in the long run there was positive significant impact of electricity and gas output on economic growth in Nigeria within the period of study. The implication of the result is that adequate production and utilization of electricity and gas will spur economic activities that will generate economies of scale; since every component of the economy (industry, urbanization, modernized farming, etc) extensively demand for electricity and gas. Also, efficiency of electricity and gas would reduce energy bills for poor households, helps the nation to tackle greenhouse gas emissions. The continues gas flaring and consistent power cut in electricity in Nigeria affected industrial sector in Nigeria. This study showed that there is positive significant impact of electricity and gas on economic growth if there is intentional implementation of power policy with conscious disciplinary actions to control defaulters and make substantial investment that would stimulate industrial activities to spur economic growth.

In Vitro Determination of Fe Levels and Fe Bioavaailabilities Prediction from Dahlia Tuber Syrup (Pinnata Cav.)

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Dahlia tubers (Pinnata Cav.) with red flowers are known to have high inulin and fructooligosaccharides (FOS) in their tubers, they also contain various minerals such as Fe and others which are needed by the human body. Therefore, this study was conducted to discuss in vitro determination of Fe levels and Fe bioavailabilities prediction from dahlia tuber syrup. The Fe content in the Dahlia tuber syrup was determined experimentally using the X-Ray Fluorescence Spectrometer (XRF) instrument. The Fe bioavailability of dahlia tuber syrup was predicted based on the standardized inulin and FOS content of dahlia tubers against yacon tubers. The results showed that the Fe content in dahlia tuber syrup was 10,2 ppm. The bioavailability of Fe in dahlia tuber syrup in vitro is predicted to be 69.20% – 94.73%. The prediction of a fairly high Fe bioavailability indicates that dahlia tuber syrup is expected to be quite good in increasing the absorption of Fe in the body which can have health effects, among others, can play a role in improving body metabolism and being able to reduce the risk of anemia due to iron deficiency.

Analysis of Factors Influencing Purchase Decisions. Perception Study within the Former Insurance Policy Holders of Jiwasraya who agreed to proceed with Policy Restructuring Program to PT Asuransi Jiwa IFG (PT IFG Life)

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This research examined the significance of factors influencing the purchase decisions within the perception of the former Jiwasraya insurance policy holders who had migrated their policies to PT IFG Life. The purchase decision variable is measured by applying the Theory of Planned Behavior (TPB) developed by Ajzen (1991) through measuring a person’s attitude, subjective norm, and perceived behavioral control to understand their purchase intention. This research also examined the gap between purchase intention and purchase decision through measuring the mediating variable of implementation intentions (Carrington & Neville, 2010), and the two intervening factors (Kotler & Keller, 2009), namely attitudes of others and unanticipated situational factors. This research used quantitative approach by administering questionnaires to the respondents who were regarded fit the criteria. The responses from the respondents were then being processed using SmartPLS 3.3.9 application. The findings of this research proved that attitude, subjective norm, purchase intention and implementation intention have significant influence as to the proposed framework. However, the remaining variables such as perceived behavioral control, attitudes of others, and unanticipated situational factors were shown to not have any effects among the proposed framework.

Waste Glass Powder “An Alternative of Cement in Concrete”: A Review

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Cement plays a vital role in concrete production; as a binding agent, it holds together the aggregates in concrete. Manufacturing of cement and glass causes depletion of natural resources and endangerment of the environment. Both the glass and cement industries are energy consumers and are responsible for hazardous greenhouse gases, particularly  and nitrogen oxides. The contribution of the cement industry toward  emissions is 5% globally, and it is estimated that one ton of cement production produces 0.9 to 1 ton of . The rising population rate, which is a concern today, necessitates proper construction and infrastructure. This leads to more production of cement and glass and as a result, millions of tons of glass waste are produced every year globally and deposited directly into landfills without being recycled. The global Waste Glass (WG) production was estimated to be over 130 million tons in 2005. Because of its non-biodegradable nature, it is a huge burden on landfills, especially in metropolitan areas. At the same time, it exhibits pozzolanic behavior in finely ground form. To overcome these problems and to use them as a source, the concrete industry provides a better solution. Adaptation were taken to use it as an out of the ordinary to cement in concrete and examine its effects on concrete in both fresh and hardened states. According to the study, the mechanical characteristics of Waste Glass Powder (WGP) concrete are influenced by particle size and percentage replacement. This review is aimed at studying glass powder concrete.

Business Model Innovation for Red Hat to Increase Revenue in Indonesia Banking Industry: The Case of Bank Berdaya Bersama

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The advancement of digital technology and the change in user behavior rise a new challenge for the banking industry in Indonesia, users are now more sensitive to a good customer experience, and less loyal. Another challenge for banking is a disruption from fintech. To face these challenges, banks have started programs to transform themself to meet the current demands. This transformation program thus increases their technology along with banks’ technology budget allocation. Red Hat as a technology provider based on open source needs to compete with many players in Indonesia’s IT industry.

Using Bank Berdaya Bersama as a point in case, this study is prepared to build an innovative business model for Red Hat in increasing revenue and facing competition in Indonesia’s banking industry.

 

Impact of the Covid-19 Pandemic on Performance of Rural Banks in Central Java – Indonesia

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This study aims to analyze the impact of the COVID-19 pandemic on the performance of conventional rural banks in Central Java. The data used in this study is panel data from 175 companies for 4 years (2018 to 2021). The data is in the form of rural bank financial reports obtained by downloading from the Financial Services Authority (FSA) website. Data analysis was carried out descriptively and inferentially. Inferential analysis was used to test the proposed hypothesis, namely the paired sample t-test. The results of this study indicate that Covid-19 has a significant negative impact on rural bank performance, namely reducing Return On Assets (ROA) and Loan to Deposit Ratio (LDR) and increasing Non Performing Loans (NPL).