The Use of Rewards to Stimulate Employee Creativity: The Mediating Moderation Role of Job Satisfaction and Creative Self-Efficacy

This paper tested the moderated mediation model of intrinsic for creativity to explore the effects of intrinsic creativity on employee creativity. Using 320 supervisor-employee dyads of four educational institutes in Ghana. The results indicate that job satisfaction mediated the positive linkage between intrinsic rewards for creativity and employee creativity. By integrating social cognitive theory and the interactionist perspective, we further recognized that creative self-efficacy could serve as a personal moderator in the linkage between job satisfaction and employee creativity. As the level of creative self-efficacy rose, the linkage between job satisfaction and employee creativity became stronger. The theoretical and practical implications of these results are also discussed.