Articles

Proposed Business Strategy to Increase Competitiveness for Chemical Textile Company: A Case Study of CV XYZ

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CV XYZ, a chemical textile company, has faced fluctuating profitability, requiring a robust business strategy to improve financial performance and market position. This research identifies the root causes of these challenges and proposes actionable solutions through a comprehensive analysis of both external and internal factors. External evaluations, including market and competitor assessments, are combined with internal analyses such as resource and value chain analysis, core competencies, and the VRIO framework. These insights are summarized in a SWOT and TOWS matrix, highlighting the company’s strengths and weaknesses. The findings reveal that CV XYZ is competitive due to its ability to offer customized products that meet customer needs and provide affordable solutions. Its innovative alkali-based remover and eco-friendly formulations differentiate it from competitors and provide significant growth potential. However, operational inefficiencies hinder performance, such as inefficient workflows, delayed deliveries, and multitasking sales teams. Overlapping roles and the need for further product refinement also present challenges. This study recommends integrating cost leadership and differentiation strategies streamlining operations to reduce costs while maintaining product quality and innovation. This dual strategy will help CV XYZ meet the needs of both price-sensitive and sustainability-conscious customers, improving profitability and ensuring long-term success.

Proposed Business Strategy Improvement for Project Management Consulting Form (Study Case: PT ABC)

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PT ABC is a service company in the field of project management, established in 2005. It operates with three main businesses: project management training, project management applications, and consultancy services. Project management is a crucial element for executing projects effectively within a company. In various industries, there is a growing demand for knowledge and consultation on how to manage projects efficiently, leading to the emergence of companies specializing in project management consultancy, such as PT ABC, to address these challenges. This research aims to uncover the root problems of the company to identify implementable solutions. Several analyses are employed in this study, including General Environment Analysis, Industry Analysis, and Competitor Analysis for external insights. For internal analysis, resources analysis, value chain analysis, marketing mix, and STP analysis are utilized. The study then progresses to map SWOT analysis and TOWS analysis. From these analyses, weaknesses and strengths of the company are identified, guiding the formulation of appropriate strategies to compete in the market. The research reveals that PT ABC possesses several strengths that have enabled the company to endure over time. Noteworthy strengths include its reputation and a skilled human resource pool in project management, garnering attention in the project management industry. Additionally, the company has a competitive advantage through technological innovation in its application, setting it apart from competitors and providing potential added value when maximized. However, there are areas for improvement, such as refining the application products and establishing a dedicated marketing team to focus on promoting all of PT ABC’s products rather than just one.