Articles

Tourism Development Strategy of Maros Regency Highlighting Local Uniqueness and Potential

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A study on tourism development strategies in a region is an essential aspect that cannot be separated from tourism development policies, and this is also the case for the tourism development strategy of Maros Regency. This study aims to identify the strategies planned by the Maros Regency Government in developing tourism in the area. The method used is descriptive-exploratory, relying on the 3A theory (Attraction, Accessibility, and Amenity) and the Community-Based Tourism (CBT) theory. The findings of this study indicate that in its tourism development plan, the Maros Regency Government has established several programs through the RIPPAR (Tourism Development Master Plan) of Maros Regency, along with the strategies for their implementation. The extent to which these strategies are carried out to realize Maros Regency as one of the tourism destinations is the main focus of this research. The implications of this discussion highlight several strategic steps for each planned program and, ultimately, aim to foster a sense of ownership of these programs among the local community.

Transformation of Jember Regency, East Java, Indonesia to Become as a MICE Industry in Collaboration with Among Natural and Cultural Advantages

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One of the sectors in tourism that is currently the main focus is Meeting, Incentive, Conference, Exhibition (MICE). MICE relates to the organization of business meetings, incentive programs organized by companies, large-scale meetings involving participants from various places, exhibitions, and many more. MICE contributes greatly to the economic growth of a region by bringing in revenue streams from event participants, as well as driving consumption in the local tourism sector, such as accommodation, restaurants and transportation. Jember Regency, located in East Java Province, has the potential to develop a promising MICE sector. Jember has a number of advantages to attract attention as a MICE destination and is one of the largest regencies in East Java with a variety of natural, cultural and creative economy tourism potential. Jember’s natural beauty, from beautiful beaches such as Papuma Beach to verdant mountains such as Mount Argopuro, provides an enchanting backdrop for many MICE events. Cultural treasures, such as the internationally renowned Labako Dance and Jember Fashion Carnaval, add to the appeal.