Articles

Empowering Sustainable Recycling: The Influence of Startups and Awareness Among Generation Z

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Issues like urbanization, industrialization, and overconsumption have led to sustainability becoming a global priority. According to Schönherr & Pikkemaat (2023), social media, social norms, and the effects of COVID-19 played a role in shaping Generation Z’s environmental attitudes. Their dedication to sustainability manifests itself in low-emission travel, selective mobility, and waste management. Dobrowolski et al. (2022) and Schönherr & Pikkemaat (2023) are of opinion that Generation Z agrees that both consumers and businesses share the responsibility toward achieving sustainability. Nonetheless, applying ecological awareness toward concrete pro-environmental actions is an ongoing challenge for all sectors (Gazzola et al., 2020).

Even with Gen Z being highly environmentally conscious, barriers such as unclear recycling rules, insufficient systems, and complicated solutions prevent their ability to adopt consistent recycling practices.

Leveraging innovation, technology, and the entrepreneurial spirit, startups are tackling the recycling issues faced by Gen Z. With the help of mobile applications, AI, blockchain, and gamification, recycling becomes not only easier but more rewarding. Using incentive-based app recycling and smartphone waste collection systems, companies such as Trashie and RecycleSmart strive to make recycling more rewarding and convenient. Other than technological solutions, companies combine digital awareness campaigns alongside partnerships with government, industry, and educational institutions to make the public conscious of the negative impacts of waste on the ecosystem. This underscores the values of Generation Z regarding the need for honesty and responsibility in public concern over the environment.

This study focuses on the use of digital technologies by entrepreneurs and their deliberate attempts to investigate their role in promoting sustainable recycling among Generation Z. The goal is to find practical ways to increase Gen Z’s adoption of recycling by exploring the cooperation between entrepreneurs, legislators, educators, and the commercial sector. By encouraging the growth of a circular economy and long-term environmental accountability, the study ultimately hopes to support the larger sustainability goal.

Tourist Identification at Surakarta City Tourist Destinations Through the Culturaltraveler Tendency Scale

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This study aims to identify the behavior of tourists visiting the city of Surakarta and its impact on sustainable tourism. Surakarta is known for its rich cultural heritage and various attractive tourist destinations. However, the increasing number of tourists post-COVID-19 presents challenges related to environmental management and cleanliness. Utilizing the Cultural Traveler Tendency Scale, this research analyzes whether tourists demonstrate environmentally friendly behaviors in their activities at tourist destinations.Through a quantitative approach, data was collected from tourists at various locations in Surakarta to explore the types of cultural tourist behaviors, expenditures, and the relationship between behavior and spending during their visit. The findings of this study are expected to provide insights for stakeholders in the tourism sector to formulate policies that support tourism sustainability.The research indicates that many tourists still lack awareness of the importance of environmental preservation, negatively impacting the sustainability of tourist destinations in Surakarta. By understanding tourist behavior, strategies can be developed to enhance their awareness and participation in environmental conservation efforts, thus enabling sustainable tourism to be optimally realized. The results of this study are anticipated to serve as a reference for future research and policy development in tourism in Surakarta.

Development of Sustainable Tourism Potential in Belitung

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Belitung Island is a district that has unique tourism potential. Currently it has been designated as Belitong UNESCO Global Geopark which has Spectacular Granite Views in Southeast Asia’s Tin Belt. “Belitong” is the traditional name of Belitung Island, a tin-rich island with fascinating history, spectacular geology, and beautiful landscape. The formulation of a strategy to improve the quality of Belitung tourist destinations is prepared by conducting a mix method. The strategy to improve quality is prepared based on the results of the SWOT analysis. Belitung has the potential for marine tourism which has high competitiveness with the main strength of its uniqueness and diversity of marine tourism attractions. The priority strategy is to improve quality by carrying out an aggressive strategy, namely utilizing strengths to take advantage of existing opportunities by supporting aggressive growth policies based on sustainable tourism.