Articles

The Influence of Academic Service Quality and Satisfaction on Student Word of Mouth at the Faculty of Economics and Social Sciences, Universitas Amikom Yogyakarta

/in /by

This study aims to examine the effect of academic service quality and student satisfaction on word of mouth among students at the Faculty of Economics and Social Sciences, Universitas Amikom Yogyakarta. The sample consisted of 105 students, selected using purposive sampling. Primary data collection utilized a closed-ended questionnaire with a 5-point Likert scale. Path analysis and linear regression models were employed to test the three research hypotheses. The results of the testing proved that, both partially and simultaneously, the variables of academic service quality and student satisfaction have a significant positive influence on student word of mouth. The simultaneous model produced a coefficient of determination of 52.80%, indicating that academic service quality and student satisfaction are quite dominant in determining the variance of changes in the word-of-mouth variable. Meanwhile, 47.20% is influenced by other factors outside the research model.

Course Redesign: Implementing Active Learning to Enhance Student Success

/in /by

Delivering online courses is not a new paradigm in U.S. higher education. Online courses and programs play a significant role in providing opportunities for adult learners to further their education without sacrificing their work and family commitments. Because of the advancement of communication technologies, the educational landscape is undergoing a rapid transformation. Higher educational institutions must have a continuous improvement mindset to integrate emerging educational technologies and best instructional pedagogies into the curricula. Revising the course content and evaluating the updated course’s effectiveness is imperative. This paper presents a study in which a revised course in the master’s program of healthcare administration is incorporated with active learning approaches. For triangulation, a mixed-method research design is employed to collect qualitative and quantitative data from multiple sources. The results from this study confirm findings derived from prior empirical research studies. The limitations and future research are also discussed. The implications for online education instructors, instructional designers, and administrators are also presented.

The Effect of Service Quality and Student Satisfaction on Word of Mouth: Sekolah Tinggi Ilmu Manajemen IMMI Jakarta

/in /by

This research aims to examine the influence of service quality and student satisfaction on word of mouth. The research population is all Sekolah Tinggi Manajemen IMMI students actively studying in the even semester of the 2022–2023 academic year. The research sample size was 357 students and was taken using the convenience sampling method. Primary data collection uses a Google Form questionnaire. The path analysis model was used to test three research hypothesis formulations. The research results prove: (a) service quality has a strong and significant positive effect on word of mouth; (b) service quality has a very strong and significant positive effect on student satisfaction; and (c) student satisfaction has a weak and significant positive effect on word of mouth. In the structure of the multiple linear regression model, with word of mouth as the dependent variable, the coefficient of determination (R2) is 58.30%.