Articles

Technology Paradox and User Intention: The Claude AI Application

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The purpose of this study is to develop a deeper understanding of the factors influencing user intention to adopt Claude, an AI-based chatbot designed to provide ethical, safe, and high-context interaction.The study involves 200 respondents in Indonesia who have used AI at least once, with data analyzed using AMOS 21. The results show that initial trust has a positive and significant effect on perceived usefulness and perceived ease of use, while social influence also significantly enhances both perceptions. Perceived usefulness and perceived ease of use significantly influence users’ attitudes and directly affect their intention to use Claude. However, initial trust does not have a significant effect on attitude. Furthermore, attitude does not mediate the relationships between perceived usefulness or perceived ease of use and intention to use, indicating that behavioral intention is primarily shaped by direct cognitive evaluations rather than affective responses. Overall, perceived usefulness and perceived ease of use emerge as the main determinants of intention to use, with initial trust and social influence acting as important antecedents in shaping early user perceptions. This study extends TAM in the context of AI chatbot adoption and provides practical insights for improving AI acceptance among young users.

The Effect of Suggestive Cues in Influencing Human Perception

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Suggestion is the medium through information of a perspective is shared. The act suggestion, conveyed through verbal, visual, or sensory cues, alters an individual’s behaviour or actions, defined as social influence. This research focuses on how social influence and suggestive cues shape human perception and investigates how suggestive verbal input influence perception of visual anomalies in images. Participants were divided in two groups and were shown images and questioned, with one of the groups receiving a verbal suggestive cue. The results suggest that suggestive cues influenced perception in certain participants; however, patterns across gender and age could not be conclusively established, likely due to the limited sample size. Psychological reactance was also observed, with several participants resisting the cues or forming interpretations contrary to the suggestion. Locus of control (LOC)—the belief regarding the extent to which outcomes are determined by one’s own actions versus external forces—has been linked to individual differences in suggestibility. These preliminary findings suggest that suggestion can influence visual perception, but individual differences and task context may change this effect. The research findings contribute to understanding of how humans process suggestion and highlight the complexity of perception as shaped by social influence.

Enhancing Consumer Purchase Intentions: Key Drivers in ShopeeFood’s Online Food Delivery Service

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This study explores the multifaceted nature of consumer purchase intentions within the online food delivery sector, specifically for ShopeeFood. By examining the influences of social influence, effort expectancy, performance expectancy, trust, and food safety risk perception, the research provides valuable insights into the drivers behind customer decisions. The study employed a quantitative research method, utilizing a non-probability sampling technique with 277 respondents who completed an online survey. The findings reveal that social influence significantly enhances both effort and performance expectations, driving higher purchase intentions. Effort expectancy directly impacts performance expectations and purchase intentions, underscoring the importance of ease of use. Trust emerges as a critical factor, boosting purchase intentions and reducing food safety concerns. Interestingly, while food safety is important, it does not significantly deter purchase intentions, highlighting that consumers prioritize convenience and reliability. These insights can guide service providers in improving user experience and building stronger customer relationships.