Articles

Exploring the Impact of CRM Strategies on Customer Loyalty with the Mediating Role of Relationship Quality

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The main goal of this study is to decode the complex connections between Consumer relationship marketing strategies (CRMTs), consumer loyalty, and the critical function of relationship quality (Customer trust) as a mediator. Data were collected from 792 students using mobile for communication and other purposes through a carefully structured questionnaire. The study focused on three key consumer relationship marketing strategies namely service quality, price perception and value offer and examined their effects on customer loyalty. The deployment of statistical tools, including descriptive statistics, correlation analysis, and regression analysis, has provided a robust foundation for these conclusions. The results showed that these strategies have a noteworthy impact on customer loyalty, indicating that they are crucial in forming and sustaining customer loyalty in the ever-changing mobile telecom market.

In addition, the study examined the mediating role of relationship quality through customer trust using the Sobel test. This analysis provided deeper insight into the underlying relationships. The results highlighted relationship quality as a key mediator between customer loyalty and the proposed marketing strategies, showing that customer trust significantly shapes the impact of these strategies on loyalty.

Finally, the study not only provided important insights into the factors influencing customer loyalty in the mobile telecom industry but also emphasised the multifaceted relationships between relationship marketing approaches and the role of relationship quality as a moderator. These findings are significant for industry practitioners because they provide actionable knowledge to improve and maximise client loyalty methods in the highly competitive mobile telephony market.

The Impact of South Korean Work Culture in Improving Working Performance: A Multiple Regression Method Analysis

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This study aims to assess the South Korean work culture implemented at WITCON Co., Ltd., its impact on enhancing employee performance, and the extent of its influence. This form of research employs a blend of quantitative and qualitative methodologies, sometimes called mixed methods. WITCON Co., Ltd. is at 35 Seochangnamsunhwan-ro 215beon-gil, Namdong-gu, Incheon, Republic of Korea. The acquired data is primarily classed as independent and dependent variables. Work culture is an independent variable, meaning it can influence other variables.

On the other hand, employee performance is classified as a dependent variable, meaning other variables impact it. Both variables were measured using instruments in a questionnaire comprising multiple questions, which were subsequently employed to collect participant data. The poll was administered to the whole foreigner workers at WITCON, comprising 30 people with E-7 and E-9 visas. Hence, the approach employed to examine this study’s findings involves utilizing multiple regression analysis. Multiple linear regression is a regression model that incorporates multiple independent variables. Multiple linear regression analysis is conducted to ascertain the magnitude and direction of the independent variable’s impact on the dependent variable. Furthermore, a Sobel test is conducted to ascertain the statistical significance of the indirect influence of the independent variable on the dependent variable via the mediator variable in a mediation model. The findings indicate that South Korea’s work culture prioritizes the enforcement of discipline in order to attain objectives while still being adaptable and accepting.