Articles

Proposed Marketing Mix Strategy for Indonesian Restaurant in The Netherlands (Case Study: Pasundan)

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Indonesian and Asian culture has had a profound influence on Dutch culture and society due to colonialization. Food is one area where this cultural mix has had a significant impact. Many parts of Indonesian cuisine were adopted and became popular dishes in the Netherlands until now. However, vast number of Indonesian food enthusiasts cannot considerably enhance sales of Pasundan, an Indonesian restaurant in Nijmegen, the Netherlands. Based on analysis of the root cause it was found that some elements from 7P marketing mix, namely Price, Place, Promotion, and Process were the problematic ones. This study aims to generate findings to propose new marketing mix for Pasundan. In order to propose new marketing mix external and internal analysis is performed to gain a comprehensive and in-depth understanding of company difficulties. External analysis focuses on PESTEL, competitor analysis, and online consumer analysis. Marketing Mix (7P) and Segmenting, Targeting, and Positioning (STP) are included in the internal study. The proposed strategies are put together into a new marketing mix plan that is expected to provide a solution to the existing business problem and can be implemented by Pasundan.

Analysis of Role of Turmeric in Management of Alveolar Osteitis

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Background and objective: Alveolar osteitis created disruption in healing process after clot foration but before wound organization. The main objective of the study is to analyse the role of turmeric in management of alveolar osteitis.

Material and methods: This descriptive cross sectional study was conducted in DHQ Sargodha during Nov 2019 to Jan 2020. This study was done with the permission of ethical committee of hospital. There were 180 participants in this study. Data was collected from two study groups, one was treated with turmeric and group B was treated with Zinc oxide eugenol (Alveogel).

Results: The data was collected from 180 patients, 90 patients in each group. Group A shows symtopms of pain, swelling and halitosis from second day while Group B shows all these symptoms around day 5th. According to t-test there was a significant difference between two treatments. The significant value of p < 0.05. There was no side effect of turmeric observed in our study, so it can be used as an alternative for the management of dry socket.

Conclusion: It is concluded that there are no side-effects of turmeric. Excess use of euginol, can lead to necrosis of bone. The turmeric can be used as a medicament for the management of dry socket. Excess use of eugenol can lead to necrosis of bone.