Tag Archive for: Marketers Training

The main role of a bank in economy of a country is becoming financial intermediary to collect money from depositories consisted of CASA & Deposit then give loans to debtors. Thus, CASA is essential for the banking sector to be channeled as loans. Bank Capital Power (not the actual name), experienced a decrease in CASA in 2021 due to the CASA was leaked to other banks for investment purpose. The management of BCP implemented Investment Training Project in Bandung Branch to train marketers in order to enhance the marketers’ capabilities. The purpose of the study is to evaluate the implementation of the project and advise Bank Capital Power on the project continuation. The data is a primary data collected from Bank Capital Power period October 2021 until December 2022. This study employed three methods to evaluate the Project namely CBA

(Cost-Benefit Analysis) and Difference Tests of Profit Generated using Kruskal-Wallis and Mann-Whitney U Test to see if the training profit result is statistically different. Result for the Cost-Benefit Ratio is 2.18597, indicating that the project generated positive result. In addition, Kruskal-Wallis and Mann Whitney Test result show that the project produced significant statistically different profit compared to the previous period.