Articles

Proposed Marketing Strategy for PT Safaat

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Indonesia has strong economic growth, driven by a large and growing consumer market, provides significant opportunities for companies in the fuel transportation sector to access a growing middle class and increasing consumer purchasing power. However, the fuel transportation industry is faced with various challenges, including regulatory issues, safety and technological advances. Despite its success as one of the largest fuel transportation services companies in South Sumatra, PT Safaat faces challenges in reaching new customers and retaining existing customers in a highly competitive market. With the increasing number of players in the fuel transportation industry, PT Safaat needs to find effective ways to differentiate itself from its competitors and promote its services to a wider audience. The object of research in this final assignment is the condition of the fuel industry market in Indonesia which is currently being followed by PT Safaat. A contextual framework for appropriate marketing strategies for companies is needed to address these issues.

This final project research uses internal and external environmental analysis to find company business solutions. Internal analysis uses Resource Analysis, Capability Analysis, Value Chain Analysis, STP Analysis and Marketing Mix. External analysis uses PEST analysis, Porter’s Five Forces Analysis, Competitor Analysis, and Consumer Analysis. SWOT analysis is carried out to analyze the company Strengths, Weaknesses, Opportunities and Threats and through TOWS Analysis to obtain marketing strategy development from this research.

Mapping Spatiotemporal Dynamics of Akure Industrial Layout for Sustainable Development

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This research aimed at mapping the spatiotemporal dynamics of the Industrial Layout located in Akure Ondo State Nigeria. The dataset used are the administrative map of Ondo State, Akure Industrial Layout Boundary,various Landsat imageries of 32m resolution which are Thematic Mapper (TM) of 1986 & 1991, Enhanced Thematic Mapper Plus (ETM)+ of 2002, Operational Land Imager / Thermal Infrared Sensor (OLI/TIRS) of 2014, 2017, 2020; and Worldview 3 image 2020 of 1.24m resolution. The Landsat data were used to extract the different Land use/Land cover (LULC) within the study area. GPS receiver and Worldview 3 image were used to obtain the coordinates of the different LULC classes, which aided in the classification of image, and also for accuracy assessment of the classified image. All the Landsat standard data products were processed, to ascertain that they are free of radiometric and geometric errors using the Level 1 Product Generation System (LPGS) and extracted to obtain the landsat image bands. The extracted Landsat images (bands) were used in the processing and calculating the Normalized Difference Vegetation Index (NDVI) and calculation of LULC changes. Evaluation the accuracy of the results produced from the land cover classification was carried out by comparing the results of ground coordinates with the coordinates obtained from a higher resolution image (Worldview 3 image) in order to determine the accuracy of the land cover classification in the study area. The trend of changes of land cover in these areas was assessed and also, the prediction for the future condition both in terms of development was determined based on the results obtained from the initial results. Results from various maps produced and numerical data generated showed that Akure Industrial Layout was mainly dominated by shrub and grass land in 1986 and has in 34 years experienced transformation of 604% in the built environment (18% /year), 119% of Bareland (3.5%/year), and -29% of Grassland (0.9%/year), -66% of Shrub (2%/year). The forecast of the probable spatial extent for the years 2025 and 2030 were estimated to be 175.3Ha and 214.8Ha respectively, which shows there will be a continuous increase in the future development in Akure Industrial layout. The research recommended a proactive action from the government and end-users that will ensure a sustained manageability of the layout.