Articles

A Study on Relationship between Service Quality and Customer Loyalty with Reference to Online Hotel Booking Apps

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Expeditious development of e-commerce sector in hotel and tourism industry helped a competitive edge to the hotel industry to expand their online market space. In order to be successful in the market it is not sufficient to attract new customers, managers must concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. Online hotel reservation system is the best platform as it is beneficial to both customers and hotel management. Hotel booking procedure must be unblemished and convenient to attract new and existing customers through digital platforms. This article explores the relationship between service quality and customer loyalty with reference to online hotel booking apps. This study evaluates the appropriateness of service quality measurements in the context of online hotel booking apps. The scope of the study is to identify the factors attracting the users who use online hotel booking apps that helps to increase their loyalty in Kerala. The data are collected throughout structured questionnaire by using non-probability sampling method. The study reveals that there is a significant positive relationship between service quality and customer loyalty among online hotel booking apps.

E-Commerce Apps – Solutions for Farm-Household in the Context of the Covid-19 Pandemic: Research on Suppliers of Lychee Products According to Global Gap Standards

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In the context of the outbreak of the Covid-19 pandemic in countries around the world, it is extremely hard for farmers to consume agricultural products, thereby affecting their production results. This study was designed to analyze the factors affecting the production and business results of lychee farmers in Vietnam in the context of the influence of the Covid 19 pandemic. Data for the study was collected from a survey of about 400 lychee production households according to Global Gap standards in Vietnam. Research findings have shown that the revenue from the supply of lychee products of farmers in Vietnam has decreased after the effects of Covid 19. Along with that, factors also have different degrees of influence on the business results of lychee-producing households. Especially in the context of the Covid 19 pandemic, e-commerce has become an effective consumption channel, supporting the consumption of products of lychee producers in Vietnam. In the light of those findings, the author provided recommendations for lychee product suppliers in Vietnam on how to solve their problems.