Articles

Designing A Creative Business Model for Outdoor Photographers Through Business Model Innovation

/in /by

Photography at Tangkuban Perahu Nature Tourism Park is one of the creative industry-based Micro, Small and Medium Enterprises (MSMEs) included in the creative economy and engaged in photography. Tangkuban Perahu Nature Tourism Park is one of the tourist destinations whose position is located not far from the center of Bandung City so that it can be easily reached by tourists in Bandung City. Currently, photographers at Tangkuban Perahu Nature Tourism Park face problems in the form of fluctuating trends in the use of direct photography services due to constraints in human resources, promotion, product quality, and business partnerships. To solve this problem is to evaluate in depth the business model that is currently being run. In this study, an evaluation of the business model currently being run by outdoor photographers using the Business Model Canvas (BMC) framework was conducted. To obtain data, interviews with photographers and observations in the field were conducted. Then interviews with visitors to understand visitor profiles and business environment data. From the data obtained, the results will be used to design strategies, which are then used to design the proposed Creative Business Model Canvas (CBMC). Based on the design results, there are several additions to the creative business model canvas for outdoor photographers. In artistic identity, two new values were added: photos that highlight the natural beauty of Indonesia and the mystical charm of Tangkuban Perahu. In the Your audience block, an additional segment was added: groups. In channels, there are options to work with travel agents or local guides, as well as promotion through social media such as Instagram and TikTok. In revenue stream, additional group and pre-wedding photo packages are available. In key resources, added a photo booth directly in the tourist area as a new asset. In key activities, promotional activities through social media are included. In key partners, new partners were added, namely travel agents and local guides. Meanwhile, in the cost structure, additional costs for purchasing photo frames (operational costs) and digital promotions (investment costs) were added. In addition, there are two new blocks, namely art products and artistic services, which help photographers better understand the creative value that can be offered through photo services.

Innovating Architectural Service Offerings for SMEs: A Design Thinking Approach

/in /by

 Entering a highly dynamic and competitive future, architectural services are no longer confined to designing spaces or planning buildings. Architects possess multidisciplinary skills that can extend into strategic roles—particularly in supporting small and medium enterprises (SMEs) and communities that increasingly require design-informed solutions to stay competitive in a rapidly shifting market. However, many architects are unaware of how to reposition or promote their extended capabilities beyond conventional design, often lacking insight into the market segments that would benefit most from these services. To address this gap, this study applies a Design Thinking methodology—centered on empathy to explore how architects can innovate their service offerings to better align with the needs of SMEs. By collecting qualitative data through semi-structured interviews with SME business owners in fashion and food-related sectors, the study identifies pain points, unmet visual and spatial needs, and opportunities for collaboration. Additionally, business model innovation is used to reframe the architect’s role from a traditional service provider to a strategic design consultant. Findings reveal that while SMEs seek impactful and functional spatial design, they rarely consider architects as partners in solving such challenges. This study contributes a strategic framework for repositioning architectural services as user-driven, business-enhancing solutions—opening new pathways for architects within the creative economy.

BUMDes Partnership Model with Microfinance Institutions in the Context of Developing the Tourism Industry and Creative Economy in Madura

/in /by

Independent Village as a dream of the ideals of National Development, so far it has faced many obstacles. The Social and Economic Sector is one of the many factors faced in the village. In the economic sector, there are still many people who are below the poverty line. Data from BPS (Central Statistics Agency) in 2017 there were 26.58 million people or 10.12% of Indonesia’s population below the poverty line. Meanwhile, in the social sector, the nature of mutual cooperation has begun to fade among rural communities. One of the efforts that can alleviate poverty and increase economic growth in rural areas is the existence of BUMDes in the Labang Bangkalan District, Madura, which is spread over 3 villages. There are 3 active BUMDes in the Labang sub-district, namely in Labang, Sukolilo Barat and Bunaji villages.

To improve the village economy, there are two approaches that can be taken: a) Community needs in making changes. b) Political will and the ability of the village government together with the community in implementing the plans that have been prepared (Rutiadi, 2001 in Bachrein, 2010)

This study aims to see the appropriate partnership model between BUMDes and Microfinance Institutions in improving the tourism and creative economy sectors in Labang sub-district.