Articles

The Role of Product Innovation on Purchasing Decisions with Iconic Ethnical Products as a Mediating Variable among Pamekasan Batik Artisans

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This study aims to examine the role of product innovation in influencing purchasing decisions with iconic ethnical product as a mediating variable among consumers of Pamekasan batik. Using a quantitative approach, data were collected through a structured questionnaire distributed to Pamekasan batik consumers. The data were analyzed using Structural Equation Modeling (SEM) to test both direct and indirect relationships among variables. The results indicate that product innovation has a significant positive effect on iconic ethnical product, but does not directly influence purchasing decisions. In contrast, iconic ethnical product has a significant positive effect on purchasing decisions and plays a mediating role in the relationship between product innovation and purchasing decisions. These findings suggest that product innovation contributes to purchasing decisions only when it strengthens the iconic and ethnical characteristics of the product, such as cultural symbolism, distinctive motifs, and local identity. The study highlights that consumers of Pamekasan batik place greater emphasis on symbolic value and cultural meaning rather than product novelty alone. The results support Consumer Culture Theory, emphasizing that purchasing decisions for cultural products are shaped by culturally constructed meanings. Practically, this study implies that Pamekasan batik artisans should orient product innovation strategies toward reinforcing iconic ethnical values to enhance consumer purchasing decisions.

The Development of RBL-STEAM Learning Materials to Improve Student’s Metaliteracy Thinking Skills in Solving RVAC Problems and It’s Application on Design Motif Batik

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Education is a milestone in the development of every individual’s mindset. With the development of the times, it is necessary to adjust in the field of education. One way is by developing learning tools using the research-based learning-STEAM model which aims to improve students’ meta literacy thinking skills. The method to be used in this research is a mixed method and the research procedure to be used, namely in the form of 4D development research consists of the defining stage, the design stage, the development stage, and the dissemination stage. From the device development process, the validation score obtained in each device is 3.6 for RTM, 3.5 for LKM, 3.5 for meta literacy skills test, 3.5 for the response questionnaire, 3.5 for implementation observation, 3.4 for activity observation, and 3.56 for the questionnaire. The practicality test of the learning device obtained 3.89 with a percentage of 97.25%. The effectiveness test was divided into the completeness of the meta-literation skills test with 85% of students completed, analysis of student activities with 95.5% activity, and 81.8% for the results of positive student questionnaire responses. The device as a whole meets the criteria of validity, practicality, and effectiveness. Furthermore, the Chi-Square test was conducted. Chi-Square test results obtained Asymp. Sig. 0.004 <0.05, which means that there is an increase in the distribution of student meta-literacy skill test levels from those that tend to gather in low-medium thinking abilities with 17 low-level students and 10 medium-level students at the pre-test, to those that tend to gather in the medium-high meta literacy thinking category with 11 medium-level students and 12 high-level students at the post-test.