Implementation of Strategic Management in Building Student Character in Education Institutions in Indonesia

The purpose of this research is to find out and analyze strategic management in realizing student character how student character is manifested and what are the obstacles and solutions in realizing student character. The research method used in this research is a qualitative method with the main data source being observation and interviews with informants who have been selected in this research. The informants in this research were the school principal, teachers, school committee, and students’ parents. The analysis technique in this research uses the Miles and Huberman analysis model. The results of the research show that strategy management realizes student characteristics, namely, strategy formulation, strategy implementation, and strategy evaluation. Students’ character can be categorized as good, such as good manners, independence, self-confidence, discipline, maintaining cleanliness, dressing neatly, being obedient, and having respect for other people. The challenge in developing student character is including the social environment outside the madrasah. Therefore, it is necessary to have the maximum involvement of parents in preventing deviant behavior.