Exploring the Impact of Social Media on Entrepreneurial Branding: Small and Medium Enterprises in Lembang, Indonesia

/in /by

This study aims to analyze the impact of social media on entrepreneurial branding in the Lembang area, West Bandung, focusing on 10 (ten) business units that use social media platforms to build their brand image. In today’s digital era, social media plays an increasingly important role in marketing strategies, allowing entrepreneurs to increase consumer engagement and expand market reach. Through a quantitative approach, this study uses simple linear regression analysis to identify the relationship between the intensity of social media use and the strength of branding perceived by consumers. Data were collected through surveys filled out by business owners and consumers who engage with the brand on social media. The results show that the use of social media has a significant influence on entrepreneurial branding and contributes to strengthening entrepreneurial branding. Several recommendations are given to small and medium business actors in utilizing social media to strengthen their brand image.

Work Motivation as a Mediator in the Influence of Work Environment and Burnout on Nurse Turnover at Husada Hospital

/in /by

Nurse turnover is one of the main challenges in various hospitals, including Husada Hospital. High turnover rates can disrupt the quality of health services, increase recruitment costs, and hinder continuity of services. This study aims to analyze how the work environment and burnout affect nurse turnover at Husada Hospital, and how work motivation can mediate the relationship. Data were collected through questionnaires filled out by 167 nurses at Husada Hospital, then analyzed using Structural Equation Modeling (SEM) to test the relationship between variables. The results showed that the work environment had a significant effect on work motivation, while burnout had a significant negative effect on work motivation. Work motivation was also shown to mediate the influence of the work environment and burnout on nurse turnover. These findings emphasize the importance of improving the quality of the work environment and reducing burnout as an effort to increase nurse work motivation, which can ultimately reduce turnover. This study provides important implications for hospital management in designing policies that support nurse welfare in order to maintain workforce stability.

Prevalence and Comorbidity of Generalized Anxiety and Depression among Medical Students at Selected Universities in Lusaka, Zambia

/in /by

Research shows that medical students suffer from anxiety and depression, which are the 2 biggest mental health disorders, and their health only deteriorates upon entering the medical field. Although studies have been conducted to investigate their existence, very few to none have explored their prevalence and association amongst medical students in Zambia. This study will therefore investigate on the prevalence and comorbidity of both anxiety and depression amongst medical students in Zambia. A cross-sectional study was conducted on 376 medical students from 2 medical universities which were selected using a combination of convenience and voluntary sampling techniques. The Patient health questionnaire was used to assess depression whilst the Generalised Anxiety Disorder Scale was used to assess anxiety amongst medical students. The data was analyzed using both Descriptive statistics, specifically measures of central tendencies and cross-tabulation were used to explain the study participant in relation to study variables. The study employed inferential statistics, specifically, the Pearson’s Product Moment correlation coefficient (r) was used to measure the correlation between anxiety and depression. The study revealed that the prevalence of depression amongst the participants was 68% and the comorbidity of anxiety and depression was found to be 60.4% (p < 0.001). The study revealed high prevalence and comorbidity of anxiety and depression. Universities should collaborate with non-governmental organizations to treat, educate and improve on the management of anxiety and depression among medical students.

The Effect of Smoking History in Families with the Incidence of Acute Respiratory Infection (ARI) in Toddlers in Indonesia: A Meta-Analysis Study

/in /by

Acute respiratory tract infection (ARI) is one of the most common causes of death in toddlers in developing countries. It is the cause of a significantly higher death rate in toddlers compared to other infections across all countries in the world. This study aims to analyze the impact of smoking history on the incidence of ARI in toddlers in developing countries in Asia. In December 2024, we conducted a meta-analysis on 59 case-control research articles published in both Indonesian and English between 2014 and 2024. The results of the study showed that there was an influence of smoking history in the family with the incidence of ARI in toddlers in developing countries in Asia (p-value = <0.0001); a history of smoking in the family has a risk of 3.17 times greater, which can result in ARI in toddlers when compared to toddlers who are not exposed to cigarette smoke, and the variation between publications was considered heterogeneous (=75%) with p = <0.00001, which was not statistically significant.  Periodically carry out education, counseling, and health promotion to enhance family knowledge and awareness, particularly among parents and those closest to toddlers, about not smoking in the house or near toddlers.

Strategic Adaptation in Early Childhood Education: A PEST Analysis of RA Fatimah Sriwijaya

/in /by

This research was conducted to develop the school’s business through external analysis, which involves understanding the external factors affecting the educational environment and using that understanding to create an effective strategic plan. Using the PEST (Political, Economic, Social and Technological) framework, the research identified opportunities and threats that impact the strategic management and sustainability of the institution. A descriptive qualitative approach was used to collect data through interviews, observations, and document review. The findings indicate significant opportunities such as supportive government policies such as the One Village One PAUD initiative, Merdeka Curiculume, BOP, technological advances and community engagement. However, the study also highlights critical threats, including economic instability, regulatory inconsistencies, and technology gaps in underserved areas. Social factors, such as low community awareness and cultural challenges, further complicate agencies’ efforts to increase participation. The research concludes that a strategic and adaptive approach that aligns national policies with local needs, leverages technology, and encourages community collaboration is critical to overcoming these challenges. The research provides actionable insights for practitioners and policymakers to improve the quality, accessibility, and sustainability of early childhood education in Indonesia.

Literature Review The Good and Bad Sides of Earnings Management on Accountant Integrity

/in /by

Many People Believe Earnings Management Is Bad. This Study Examines The Issue From A Different Perspective Than Earnings Management. Qualitative Research Uses Literature Review. The Results Of This Study Indicate That Earnings Management Is Not Fraud. “Deceptive Behavior That Can Be Punished By Law” Or “Criminal Acts Of Fraud” Are Definitions Of Fraud. Because Earnings Management Falls Within Legal Boundaries, The Deviation Of Reported Earnings From Underlying Earnings Or Economic Earnings Caused By Earnings Management Is Legal Or Permitted By Corporate Law And Accounting Standards. The Results Of This Research Enrich The Literature On Financial Accounting, Particularly Accounting Theory. The Findings Of This Research Have Significant Implications For Regulators And Lawmakers. Regulators Usually Consider Earnings Management As An Issue That Needs To Be Addressed Immediately.

Work Engagement Mediation to Optimize the State Civil Apparatus Performance

/in /by

This research aims to investigate the effect of self-efficacy on work engagement and the influence of both constructs on the performance of the state civil apparatus at the tourism office of North Sumatra province. The target population was 269 people. The sample was set at 200 people, their opinions were collected using cluster random sampling techniques. Primary data were processed using a structural equation model supported by the lisrel application program. Self-efficacy affects work engagement and the performance of state civil apparatus. Work engagement affects employee performance. Work engagement fully mediates the effect of self-efficacy on the state civil apparatus performance. The leadership of the tourism office of North Sumatra province is important to pay attention to work enthusiasm, especially enthusiasm when working to enhance work quality.

Exploring Consumer Behavior and Its Impact on Spotify Customer Loyalty among Generation Z in Indonesia

/in /by

This study examines consumer behavior toward Spotify Customer Loyalty among Generation Z in Indonesia. Using a quantitative approach and SEM analysis with SmartPLS 3, the study found that consumer behavior factors, including Brand Image, Price, Digital Service Quality, and Advertising, have a significant positive influence on Purchase Decisions, which in turn have a significant positive impact on Customer Loyalty. Consumer behavior contributes 59% in the moderate category. These findings recommend that Spotify enhance its marketing strategies through engaging advertisements to strengthen customer loyalty among Generation Z in Indonesia.

The Influence of Leadership Style and Organizational Culture on Employee Engagement at PT. Dayamitra Telekomunikasi, Tbk. (Study of Mitratel Employees)

/in /by

PT. Dayamitra Telekomunikasi, Tbk. (Mitratel) aims to foster strong collaboration within the organization. High employee engagement is essential for achieving this goal. However, recent internal surveys indicate a decline in employee engagement, potentially linked to leadership style and organizational culture. These factors, as supported by prior research, significantly impact employee engagement and should be addressed to improve overall organizational performance.

This research aims to examine the correlation and relationship between leadership style, organizational culture, and employee engagement as outcomes at Mitratel. The correlations will be linked to determine whether there is a relationship with the overall organizational performance level.

This quantitative study uses surveys to gather data and PLS analysis to examine the relationships between variables, even with moderate sample sizes and non-normal data.

This study found that both leadership style and organizational culture positively impact employee engagement, with organizational culture having a more significant influence. Higher levels of both factors lead to higher employee engagement.

In summary, the study confirms that a leadership style and the organizational culture have a significant impact on employees’ engagement in an organizational such as a telecommunication company like Mitratel.

Evaluation Self-Presentation Skills of HUST’s students

/in /by

The article discusses the significance and role of presentation skills among university students as a vital tool for academic success and career preparation. Evaluatiing the self- presentation skills of students in general knowledge years helps lecturers design effective methods to enhance these skills. A presentation-based evaluation was conducted in a Soft Skills course at Hanoi University of Science and Technology, involving 95 students and 940 feedback comments from audiences. The results indicate that students performed well in the introduction and content development phases of their presentations. However, the conclusion phase, particularly delivering a message to inspire audience action, was less persuasive and requires improvement.